Shopping ads

Responsive ads and Shopping Ads: a double revolution for your campaigns

In the rapidly changing landscape of digital marketing, responsive ads And the Shopping Ads are essential levers.

These formats, powered by artificial intelligence, are redefining the way brands interact with their audiences, offering unprecedented performances and increased efficiency.

Les responsive ads, in particular, stand out for their ability to automatically adjust titles and descriptions to suit user requests.

This personalization, combined with machine learning, allows for concrete results: advertisers who optimize their responsive ads from “Low” to “Excellent” see their clicks and conversions Increase on average by 9%.

For their part, the Shopping Ads capture attention even before the click, thanks to an immediate visual impact.

By displaying product images, prices, and key information directly in search results, these ads facilitate buying decisions and boost performance.

Last year, they represented 85.3% of ad clicks On Google, confirming their central role in digital campaigns.

So how can responsive ads and Shopping Ads transform your digital campaigns and boost your advertising performance?

All the answers, key figures and strategies in this article 🚀

Responsive ads (RSA): automation at the service of clicks

How do they work?

Responsive Search Ads (RSA) simplify the life of advertisers by using artificial intelligence to generate ads that are perfectly adapted to Internet users' searches. In practice, it is sufficient to provide up to 15 titles and 4 descriptions.

Based on these elements, Google Ads automatically tests and combines variants to find the ones that work best.

It's like entrusting your advertising strategy to an intelligent assistant that adjusts your ads in real time to maximize their impact.

And it works. Google reports that RSAs allow you to obtain, on average, 9% more clicks and conversions when they are well optimized.

This is a great performance that explains why these ads are increasingly adopted by companies seeking to maximize their return on investment.

With RSAs, you let automation work for you, while ensuring that your campaigns remain relevant and effective 🚀

Shopping ads: Captivate before the click.

Shopping ads exploit the power of visuals to immediately capture the attention of Internet users. A product image, along with its price and key information, can make all the difference in a purchase search.

In an environment saturated with content, this format offers a decisive advantage: it makes the experience more intuitive and engaging.

And the numbers confirm this effectiveness. Visuals increase the memory of an advertising message by 80%, proving their major impact in the acquisition strategy.

A key role in the advertising ecosystem

Beyond being attractive, Shopping ads are powerful conversion tools. By directly providing essential information — price, availability, visual — they simplify the decision-making process.

Result: they generate an overwhelming part of advertising performance on Google, with 85.3% of ad clicks recorded last year.

These ads don't just captivate, they connect consumers to the products they're looking for, while boosting business results.

They have become an essential lever for maximizing advertising performance in an ecosystem where every click counts. 🚀

The post-click experience: a crucial issue

Once the click is obtained, everything is played out on the landing page. A slow, poorly designed, or irrelevant page can scare a visitor away in seconds.

The result: advertising investments fall by the ROAS.

According to the data, a delay of one second in loading a page may reduce the conversions of 7% — in other words, at this level, every millisecond counts.

The direct impact on conversion rates

A well-optimized landing page is not just a bonus: it is an imperative to transform clicks into actions. The best pages show an average conversion rate of 10.76%, but this figure can vary widely between sectors of activity. Every detail — content, design, speed — can boost (or hurt) your results.

Optimizing the post-click experience means making sure that every click really counts. A relevant, fast, and engaging page doesn't just convert: it creates an experience that makes you want to come back.

*****

At DataĂŻads, we know that every click counts, especially in an ecosystem where responsive ads (RSA) and Shopping Ads are redefining digital campaigns.

While RSAs optimize relevance and visibility before the click, Shopping Ads require special attention after the click.

And that's where we come in.

With Shopping Ads, it all starts with an engaging visual and clear information.

But to turn that interest into action, you need a post-click experience that matches.

Our solutions transform your landing pages into real conversion drivers, thanks to dynamic and hyper-personalized content that increases your ROAS by 15% on average.

All you have to do is optimize your product flow.

We're telling you more accurate hither đź‘€

Written by

Manon Viallet

Continue reading

Shopping ads

Responsive ads and Shopping Ads: a double revolution for your campaigns

Measurements

The latest trends in the digital media industry in 2024 & 2025 projection

News

Feed Enrich: The complete solution for optimized product flows