Privacy and GDPR compliance policy

1 — Introduction

Dataïads offers artificial intelligence solutions to help advertisers, media agencies and publishers optimize their advertising campaigns and achieve their marketing goals. Dataïads provides actionable insights to: precisely target the audiences relevant to a campaign; predict the performance of a campaign and its ROI; customize creatives according to Internet users; optimize media purchases in real time.

As part of our services, we are committed to protecting the confidentiality and security of our users' data. This policy describes the types of data we collect, how we use it, and the steps we take to protect it in accordance with the General Data Protection Regulation (GDPR).

2 — Collected data

Dataïads collects essential data to measure the performance of A/B tests and to improve the effectiveness of landing pages. The types of data we collect include: user identifiers (unique identifiers assigned to each user to track their interaction with the pages, which are not cross-referenced with other sources and do not allow user profiling); page views (the number of page views to assess the performance of landing pages); transaction metrics (conversion and revenue data to assess the commercial effectiveness of landing pages).

Dataïads is committed to not collecting any personally identifiable information (PII). The data collected is processed in such a way as to ensure the protection of users' privacy, and user identifiers are in no way used to create individual profiles or cross-references with other data sources.

3 — Purpose of data collection

Data is collected in order to measure the performance of A/B tests and to improve the effectiveness of landing pages.

4 — Consent

The use of the tracking system may be exempt from the requirement to obtain consent. The system is set up to only collect anonymized or aggregated data, so it is impossible to identify a specific person. The tracking system is used for statistical purposes only and no processing of personal data is carried out.

Customers who implement the Dataïads tracking system can inform their users about data collection and may require their explicit consent prior to collection.

5 — Data protection

We implement technical and organizational security measures to protect collected data from loss, misuse, unauthorized access, disclosure, alteration or destruction.

6 — User rights

In accordance with the GDPR, users have the right to access their data, to rectify it, to request its deletion, to oppose its processing and to request the limitation of its processing.

7 — Data hosting and storage

All data collected by Dataïads is hosted and stored securely on Google Cloud Platform, located in Europe. We chose this platform for its reliability and commitment to data security. Google Cloud Platform implements robust security measures, including encrypting data in transit and at rest, and protecting against unauthorized access.

By choosing hosting based in Europe, Dataïads ensures that data is stored in accordance with European data protection standards, and that data transfers outside the EEA (European Economic Area) are governed by data transfer mechanisms that comply with the GDPR. Dataïads maintains regular backup policies and procedures to avoid data loss, and we limit access to stored data to authorized personnel who need to access this information as part of their duties.

8 — Data sharing

Dataïads does not share, sell or disclose collected data to third parties, unless required by law.

9 — Data retention period

Data is kept for a limited period of time, as necessary to achieve the purposes for which it was collected.

10 — Changes to the privacy policy

Dataïads reserves the right to change this privacy policy at any time. Users will be notified of any significant changes.

11 — Contact

For any questions regarding this privacy policy or to exercise your rights, please contact us at hello@dataiads.io.

Company identification: Dataïads SAS with a share capital of €4,985.10 — SIREN: 903 205 037 — RCS/RM: FR51903205037 — Postal address: 86 rue Voltaire, 93100 Montreuil.

Data Protection Officer: Raphael Grandemange — hello@dataiads.io