Post-click landing pages
for the traffic you pay so dearly for.

« We want to make our social media acquisition channels more profitable. It was obvious for us to work with the Dataïads platform, which was able to implement a new solution. By offering a shopping experience integrated into Facebook and Instagram, we validated the transformation of this channel into a transactional mode. The adaptability of the platform and the expertise of the teams helped us to go faster to make this project a success within the SMCP group. »Allison Picodot — Acquisition Manager

« Dataïads is a simple solution to deploy. The platform provides an innovative and efficient complementary solution for a leader like Darty. Especially in an environment where media optimizations are becoming rare. Dataiads technology, combined with the expertise of Media Scientists, allowed us to take a step forward in terms of increasing the conversion rate. »Jean Manuel Campan — Global Head of Traffic and Performance Media

« Innovative and easy to deploy, Dataïads quickly established itself as a relevant tool for our digital marketing strategy. The expertise of Media Scientists has been essential to optimize our campaigns. Based on the initial promising results and the confidence acquired, we decided to deploy this solution on other brands and markets in the group. »Anna- Maria Smyczek — Acquisition manager

« The main challenge is controlling the cost of sales and profitability. The other challenge we have is to try to keep our IT teams busy at least because they have roadmaps that are already well loaded. Working with Dataïads allows us to optimize these two parts. It is quite simple to implement, it meets one of our challenges, which was to use the bandwidth of our IT teams as little as possible. The first thing to do is to share our Google Merchant Center accounts to Dataïads and then delegate a sub-domain so that they can integrate their pages into our ecosystem. The pages (Smart Landing Pages) really helped improve performance. In terms of RPU, so revenue per user, we make more than 23%. We also track the conversion rate, which improved by 17%, and the cart addition, which also improved by 9%. We calculated a Dataïads ROI, it is the cost of Dataïads in relation to the increase in turnover that Dataïads allows us to do, and clearly here it is indeed profitable, rather very profitable. We also want to develop further internationally, in Belgium, Switzerland, Spain and perhaps also in Portugal. »Jean Manuel Campan — Global Head of Traffic and Performance Media

« With Dataïads, the objective of increasing the conversion rate is far exceeded compared to the initial ambition. Easy to deploy, the solution provides additional leverage to all the pre-click optimizations that we have put in place. The team is hyper-proactive and is constantly sending relevant recommendations. ‍ »Camille Janin — ‍ Traffic Manager

« It was Dataïads' advanced and very well-built technology that pushed us to choose the solution rather than investing in internal deployment. The US team wanted to perpetuate the relationship with Dataïads and move forward on new categories. These first successful tests also aroused interest in the solution from other territories, such as France, the United Kingdom and Germany. »Julien Boucher — Head of Digital Groupe L'Occitane