Articles, case studies, ebooks and webinars on product data, Shopping & Social Ads, GEO and agentic commerce.
Faguo, a committed French fashion brand, tested its Meta Catalog Ads before the sales period: classic catalog versus Smart Creative templates, with price and promotion as the main headline. The readable variant captures 66% of the budget, with +86% impressions, +7% CTR, −5% CPC and +6.4% ROI.
Faguo, a committed French fashion brand, deployed Dataïads' Smart Landing Pages on Google Shopping and Meta to offer a more tailored post-click experience. Thanks to the enrichment of its product feed (colors, sizes, materials...), the brand improved the discovery of its catalog and achieved -17% bounce rate, +3% conversion, +7.5% average basket value and +10.8% revenue per user.
How Google Shopping, Performance Max, Meta Advantage+ and conversational surfaces read your catalog and what you can concretely adjust in your feed to improve your visibility and return on investment.
GenAI is essential in content creation workflows for marketing, e-commerce & agency decision-makers. But its acceptance is still conditioned by the level of creative and symbolic risk. This Dataïads study analyzes the real uses, perceived limits and concrete trade-offs of marketing and communication decision-makers.
20+ visual ideas and ready-to-use concepts for Meta & Google. Designed to boost the performance of your Shopping campaigns.