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ChatGPT Merchant Center: why your product feed now decides your AI visibility

Google I/O & Google Marketing Live: What's Really Changing for Retailers and Shopping Ads

Universal Cart, UCP, AP2: what agentic commerce changes for e-commerce brands

alinea increases its ROAS on Google Shopping by 26%

+26% ROAS · +25.6% Conversion rate · +16.3% Average order value

How AI and business expertise allowed Castorama (Kingfisher) to optimize a product feed of 63,000 products and reduce CPC by 4%

-4% CPC · +10% CTR

Claudie Pierlot increases the transactions of her Shopping Advantage+ campaigns on Meta by 36%

+36% Conversion rate · +25% ROAS · +2% Add to cart

Creative content in the age of GenAI: Insights from decision‑makers

GenAI is essential in content creation workflows for marketing, e-commerce & agency decision-makers. But its acceptance is still conditioned by the level of creative and symbolic risk. This Dataïads study analyzes the real uses, perceived limits and concrete trade-offs of marketing and communication decision-makers.

Inspirational templates pack to enrich your Catalog Ads

20+ visual ideas and ready-to-use concepts for Meta & Google. Designed to boost the performance of your Shopping campaigns.

The Complete Guide to Optimizing Product Feeds for Shopping Campaigns

Master Google & Meta rules to structure an efficient product feed. Download our comprehensive guide and improve your e-commerce campaigns.

SEO, GEO & visibilité IA pour l’e-commerce : le nouveau playbook 2026

Generative AI and creative production - What marketing leaders and agencies are really doing — study results, case studies, and a creative masterclass

Dataïads's Product Tour: Boosting the ROI of Google Shopping & Meta campaigns