Your content hub for better shopping ads performance

Rising CPC: how to adapt your acquisition strategies in 2025?

Advertising costs are rising in 2024, pushing advertisers to rethink their strategies. Learn about key trends in Paid Search, Retail Media, and Paid Social, as well as actionable tips for maximizing your ROAS in the face of automation and increased competition.

Google Merchant Center: Essential KPIs to optimize your product feeds and Shopping campaigns

Discover the essential KPIs and Google recommendations to optimize your product feeds in Google Merchant Center and maximize your ROAS on Google Shopping. Adopt a data-driven approach to boost your profitability.

Digital advertising in Q4 2024: Deciphering the Tinuiti analysis

Q4 2024 has transformed digital advertising with the rise of automated campaigns, retail media and video formats. Learn about the key trends in the Tinuiti report and strategies to optimize your ROAS.

Google’s AI-Powered Image Search: Technology and Luxury Industry Impact

Google’s AI-powered image search is revolutionizing luxury online retail by enabling instant product identification, personalized recommendations, and seamless omnichannel shopping. Learn how brands can adapt.

TikTok Shop is coming to France: How to take advantage of it now?

TikTok Shop is coming to France! Discover how it works, costs, brand strategies and opportunities to boost your sales on this platform.

Responsive ads and Shopping Ads: a double revolution for your campaigns

Responsive ads and Shopping Ads: key formats to maximize clicks, conversions and ROAS through AI optimization and a powerful post-click experience.

The latest trends in the digital media industry in 2024 & 2025 projection

Discover the major trends 2024-2025 in digital marketing and advertising media: generative AI, personalization, sustainable advertising and contextual targeting. In-depth analysis and practical insights to optimize your campaigns.

Feed Enrich: The complete solution for optimized product flows

Optimize your Google Shopping campaigns with Feed Enrich: feed enrichment, AI, powerful titles and real-time synchronization to boost your ROAS 🚀

E-Commerce Trends 2024: Key Innovations and Predictions for 2025

In 2024, e-commerce is evolving with AI, m-commerce and hyper-personalized experiences. 2025 promises to be marked by even more innovations. We tell you everything in this article.

TikTok Shop: How to sell your products on TikTok

TikTok has significantly strengthened its position in e-commerce thanks to TikTok Shop. ‍ The platform, which is very popular with young people, offers a unique opportunity for businesses to reach an engaged audience.

The different types of Google Shopping feeds: everything you need to know

Main feed, additional feed, review feed: we have listed the 7 Google Shopping feeds to improve the visibility of your products and your sales.

An end of 2022 rich in rewards

Dataïads wins the GOLD Trophy at the Nuit du Commerce Connecté and seduces at the Start Up Awards in Lille, distinguishing itself among 120 competitors with its solution

Advertising performance and user experience: towards reconciliation?

Learn how to combine digital advertising and user experience to optimize conversions and CPCs in a changing marketing world.

The evolution of online research in the age of Artificial Intelligence

Google revolutionized search with its PageRank algorithm. Local search and artificial intelligence: new challenges are emerging for brands

What is Google Merchant Center?

Google Merchant Center has become an essential channel to accelerate your sales. To master the contributions that can be beneficial to your business, read this entire guide on Google Merchant Center.

What is AB Testing?

AB testing is an experimentation method used in digital marketing, which has become essential to optimize the performance of an e-commerce site.

10 valuable tips to optimize an e-commerce landing page quickly

A landing page or “landing page” in French is created to facilitate the conversion of potential customers. Its objective is to encourage the Internet user to perform a precise and well-defined action. In e-commerce, the objective is to buy.

How to put your product catalog on Google Shopping

Putting your product catalog on Google Shopping can seem like an epic adventure. Follow these 10 easy steps to get your products on Google in no time.

12 tips to optimize the conversion of Google Performance Max campaigns

Have you tested empowering advertising strategies with Google Performance Max? We offer 12 tips to optimize your campaigns.

How to optimize the conversion of Google Local Inventory Ads ads?

Master Local Inventory Ads to make your web-to-store strategy effective, thus increasing conversions in store and on your site

AI and Paid Media: How are campaigns being revolutionized?

Learn how artificial intelligence is transforming paid media campaigns: automating, personalizing, and optimizing the post-click experience to maximize conversions and ROI.

Google Shopping: Why choose CSS?

The Comparison Shopping Service (CSS) increases the visibility of products on Google Shopping. CSS, the asset to make your media campaigns profitable?

Shopify or Prestashop? The comparative guide to the best e-commerce platforms

Developing your online store requires the use of an e-commerce platform. How to identify the criteria for choosing your e-commerce platform?

The 10 e-commerce acquisition levers you need to know to boost your sales

Mastering e-commerce acquisition levers is essential to increase the visibility and turnover of your brand. Let's explore 10 essential e-commerce acquisition levers in detail.

Instagram Shopping: a concept to include in your sales strategy in 2024

64% of consumers already purchased through a social platform in 2021 and social networks generated nearly 500 billion dollars worldwide.

Impact of the Digital Markets Act on advertisers in 2024: What you need to know

Explore the major changes brought about by the Digital Markets Act of 2024 and their impact on the strategies of advertisers in the EU. Learn practical tips for navigating this new regulatory era.”

Google Local Inventory Ads: how does it work?

Google's Local Inventory Ads aim to promote the product stock of e-retailers to local audiences, close to their places of sale. Do they represent the much-vaunted El Dorado? It's all about optimization.

E-Commerce: Which Product Flow Manager Should You Choose?

An e-commerce flow manager is an essential tool for any e-commerce site that wants to attract new visitors. Discover the advantages and limitations of 5 product flow management tools

How to speed up your e-commerce with Product Listing Ads?

Struggling with Google Product Listing Ads (PLA)? Learn how to optimize your product feed, boost ad visibility, and increase conversions with expert insights and actionable tips. Read now!

CRO & e-commerce: 5 techniques to increase sales

Discover 5 essential CRO techniques to optimize the user experience and boost your e-commerce sales. Improve your conversion rate without increasing your ad spend.

Dataïads crowned the second best e-commerce startup 2023

Dataïads, elected 2nd best e-commerce startup 2023 by Fevad, KPMG and a jury of experts, gives e-retailers control of their public effectiveness

‍ Dataïads wins two awards at the 2023 Search Marketing Golden Cases! ‍

Dataïads won the Experience Search Prize and a bronze award at the 2023 Search Marketing Golden Cases for its e-commerce optimization technology.

5 Google Shopping solutions to boost your e-commerce performance

Boost your Google Shopping campaigns with 5 practical solutions: automation, price tracking, accessibility, and optimizing the user experience for a better return on investment.

Dataïads raises €5 million from Spring Invest and several private investors

Dataïads announces a €5 million funding round by Spring Invest and partners to accelerate its technological innovation and international expansion

Everything You Need to Know to Deploy Successful Campaigns on Meta Shopping

Deploying your product catalog on Meta Shopping is a powerful strategy for optimizing online sales from the social platforms Facebook and Instagram. We explore how to create and optimize a store, import your catalog, and distribute your products on Facebook and Instagram.

Advantage+ Shopping campaigns on Facebook: operation, advantages and limitations

Taking advantage of advances in AI, Meta is gaining momentum by developing the Advantage+ Shopping Campaign on Facebook. ‍ Social Ads is back on track with the introduction of the ASC Meta campaign. ‍ Exceptional performance, sometimes with a cost per acquisition reduced by half, ASC seems like a bargain.

12 simple tips to improve your Google Shopping ranking

Google Shopping SEO is an essential channel for any e-commerce site. Our advice to ensure your success on the leading search engine.

Dataïads joins La Maison des Startups LVMH season 9

Dataïads celebrates its entry into season 9 of La Maison des Startups LVMH, aiming to revolutionize luxury e-commerce with its post-click technology.