Your content hub for better shopping ads performance

On April 25, 2025, Google stopped deleting third-party cookies in Chrome. How can online retailers turn this reprieve into an opportunity and prepare an effective cookie-free marketing strategy for the future?

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Learn how to structure and optimize your Local Inventory Ads to generate qualified traffic in physical stores using Google Shopping.

Discover these 5 common mistakes in Google Merchant Center that penalize your Shopping campaigns and how to avoid them to maximize your performance.

From titles to colors, discover how well-filled attributes improve your Shopping campaigns. Boost CTR, ROI, and broadcast quality.

Who leads global e-commerce in 2025? Discover the 10 best online shopping platforms by traffic, UX and innovation—and what makes them stand out.

TikTok Shop bouleverse l'e-commerce français avec sa commission de base de 5% sans frais d'inscription. Découvre comment optimiser tes performances avec les bons leviers d'affiliation, de pricing et de web performance.

Generative AI is redefining the rules of SEO in 2025. Discover why GEO is becoming essential to optimize your presence on search engines and AI-based tools, and how to effectively integrate it into your marketing strategy to increase your ROAS.

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Meta is revolutionizing digital advertising with 8 major AI innovations in 2025, including omnichannel ads, AI-generated virtual models, and intelligent automated cross-selling. These innovations, powered by the Andromeda model, require a redesign of marketing strategies focused on the quality of product data and the optimization of the post-click experience, areas where Dataïads' Feed Enrich and Smart Landing Pages solutions offer a decisive competitive advantage.

Advertising costs are rising in 2024, pushing advertisers to rethink their strategies. Learn about key trends in Paid Search, Retail Media, and Paid Social, as well as actionable tips for maximizing your ROAS in the face of automation and increased competition.

Discover the essential KPIs and Google recommendations to optimize your product feeds in Google Merchant Center and maximize your ROAS on Google Shopping. Adopt a data-driven approach to boost your profitability.

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Q4 2024 marked an acceleration of digital advertising trends, with the rise of automated campaigns, the dominance of Retail Media and the rise of video formats. This analysis of the Tinuiti Q4 2024 Digital Ads Benchmark report looks at the key strategies adopted by advertisers to maximize their ROAS.

Google’s AI-driven image search enhances Google Lens with generative AI, allowing users to identify products instantly, receive AI-generated descriptions, and refine searches with text or voice. This technology is transforming luxury shopping by enabling effortless product discovery, bridging online and offline experiences, and providing richer product insights.Luxury brands face challenges like pricing transparency, brand narrative control, and counterfeit risks but can leverage AI by optimizing product data, investing in visual search ads, and integrating AI-enhanced content. Google’s staged rollout strategy means European markets, will gain access by April 2025. As AI reshapes luxury retail, brands must strategically embrace these advancements to enhance customer engagement and maintain exclusivity.

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Discover how to capture your share of Europe's €44.8 billion social commerce opportunity with our definitive guide to TikTok Shop, revealing the exact strategies behind UK sellers' 93% growth and Spanish retailers' 250% sales increases. Get actionable insights on leveraging TikTok's 159 million EU users, optimizing for six different European markets, and mastering the live shopping techniques that deliver 30% higher conversion rates than global benchmarks.

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Responsive ads and Shopping Ads: key formats to maximize clicks, conversions and ROAS through AI optimization and a powerful post-click experience.

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Découvrez les grandes tendances 2024-2025 en marketing digital et médias publicitaires : IA générative, personnalisation, publicité durable et ciblage contextuel. Analyse pointue et insights pratiques pour optimiser vos campagnes.

We are launching Feed Enrich, an innovative solution that allows you to enrich and optimize your product feeds. With compelling titles, accurate descriptions, and attractive visuals, maximize the visibility and performance of your Google Shopping campaigns. 🚀

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In 2024, e-commerce experienced a strong evolution with the rise of AI, m-commerce, social commerce and hyper-personalization. 2025 looks promising.

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TikTok has significantly strengthened its position in e-commerce thanks to TikTok Shop. ‍ The platform, which is very popular with young people, offers a unique opportunity for businesses to reach an engaged audience.

The Google Shopping feed is a tool that allows e-retailers to increase the visibility of their products. Main feed, additional feed, promotion feed, product review feed: we've listed the 7 Google Shopping feeds to improve your sales.

Dataïads is enjoying the end of 2022 rich in rewards with the win of the GOLD trophy as an innovative partner at the Connected Commerce Night and the public award at the Start-up awards at the Connect show.

This article looks at how to merge digital advertising and user experience improvement to optimize campaigns and increase engagement, highlighting innovative strategies such as the Post Click Experience.

Google revolutionized this process with its PageRank algorithm but is facing new challenges today. Local search has become increasingly important for businesses looking to develop their customer base locally.

Google Merchant Center has become an essential channel to accelerate your sales. To master the contributions that can be beneficial to your business, read this entire guide on Google Merchant Center.

AB testing is an experimentation method used in digital marketing. It has become essential to optimize the performance of an e-commerce site. Concretely, this method consists of comparing two versions of a web page or a campaign element to see which one gets the best results.

A landing page or “landing page” in French is created to facilitate the conversion of potential customers. Its objective is to encourage the Internet user to perform a precise and well-defined action. In e-commerce, the objective is to buy.

Putting your product catalog on Google Shopping can sometimes seem like an adventure. But by applying the best practices, your products will be successful on Google. We have put together the 10 essential steps to ensure you have the best online product catalog!

Your Google Performance Max campaigns run independently, but are they efficient? We offer 12 tips to optimize your campaigns on PMax.

Google's Local Inventory Ads (LIA) format is transforming how online searches can take customers directly into the aisles of a physical store. Dive into the best practices for optimizing your ads and find out how to measure their success to boost your store sales.

AI is revolutionizing the world of paid media campaigns by allowing brands to reach new heights of performance. Through the automation of repetitive tasks, real-time optimization, and advanced personalization, AI makes ads more effective and more relevant for each user.

The Comparison Shopping Service or CSS makes it possible to increase the visibility of its products on Google Shopping. CSS could well be the asset you need to make your media campaigns profitable.

In the vast majority of cases, creating and developing an online store involves the use of an e-commerce platform. Make sure you identify the criteria that will allow you to choose your e-commerce platform.

Attracting new visitors to your site is a daily challenge. ‍ Whether you are an experienced e-merchant or a beginner looking for success, mastering the various acquisition levers is essential to increase your visibility and your turnover. ‍ Each channel represents a real opportunity to attract and convert your prospects. ‍ In this article, we are going to explore these 10 essential e-commerce acquisition levers in detail.

Find out how Instagram Shopping can boost your sales strategy in 2024! Learn how to create an online store, optimize your posts, and use advertising tools to turn subscribers into customers.

The Digital Markets Act (DMA), which came into force in 2024, redefines the regulation of major technology platforms in the EU, imposing fairer competition and significantly affecting the strategies of advertisers. This article details the impacts of DMA and presents solutions to help advertisers adapt to these new requirements.

Google's Local Inventory Ads aim to promote the product stock of e-retailers to local audiences, close to their places of sale. Do they represent the much-vaunted El Dorado? It's all about optimization.

The e-commerce flow manager is clearly an essential tool for any e-commerce site wishing to develop or make its business profitable. ‍ There are various types of flow managers. How do you make the right choice?

The particularity of Product Listing Ads lies in its ability to convert clicks into sales, thanks to an engaging visual presentation of products. Learn how PLAs work and what are the best practices for using them properly.

Optimizing your conversion rate (CRO) is essential to turn your visitors into customers without increasing your advertising expenses. In this article, discover 5 effective techniques to improve the user experience on your e-commerce site: loading speed, page customization, A/B testing, social proof, and mobile optimization.

Dataïads, with iProspect, won the prestigious “Search Experience Award” at the Search Marketing Gold Awards and a bronze award in the “Product Link Campaigns” category, for our work on the Post Click Experience of Groupe SEB.

Discover 5 Google Shopping solutions to optimize your e-commerce campaigns: Clever Ads for automation, Minderest to monitor the competition, Facil'iti for accessibility, Optmyzr for auctions, and Dataiads for the post-click experience. Tools to improve visibility, conversion and ROAS.

With this new financing, Dataïads aims to accelerate the development of its technology and its international development ‍

Deploying your product catalog on Meta Shopping is a powerful strategy for optimizing online sales from the social platforms Facebook and Instagram. We explore how to create and optimize a store, import your catalog, and distribute your products on Facebook and Instagram.

Taking advantage of advances in AI, Meta is gaining momentum by developing the Advantage+ Shopping Campaign on Facebook. ‍ Social Ads is back on track with the introduction of the ASC Meta campaign. ‍ Exceptional performance, sometimes with a cost per acquisition reduced by half, ASC seems like a bargain.

Google Shopping is the platform that has become essential for e-commerce sites. Ensuring its referencing has therefore become a necessity. How can you ensure the visibility of your product catalog? That is exactly what we are offering in this article.

This achievement marks a significant step in our journey as pioneers of the post click experience in Europe. This opportunity will allow us to accelerate our growth and make our mark in the luxury world.