E-commerce visuals: 5 keys to better convert

The secrets of visuals that convert to e-commerce

In a world where attention is a rare commodity, the visual is often the first — and sometimes the only — chance that a product has to convince. For online retailers, an image is not just worth a thousand words: it's worth clicks, carts, and conversions.

Discover the most effective visual levers to transform your product pages into sales machines.

Why visuals are the driving force behind the buying decision

The visual is the first emotional point of contact between an Internet user and a product. A study of Justuno Reveals that 93% of consumers consider visual appearance to be the number one factor in their buying decision. In a world where users can't touch or test, images are becoming the substitute for physical experience.

The 5 pillars of a visual that converts

1. Clear, bright, consistent visuals

Say goodbye to dark, blurry, or overloaded photos. An e-commerce visual must be professional, well-lit, and respect a style consistent with your brand.

Practical advice:

Use a neutral background for packshots.
Make sure the product is centered.
Optimize resolution so you don't sacrifice quality when zooming.

👉 Good to know : A poor quality visual can lower your conversion rate by 30%.

2. Multiple angles and a powerful zoom

Visitors want to see everything: the material, the finishes, the real size. Offer multiple views and a detailed zoom reassures and limits product returns.

🛒 Brands that incorporate a powerful zoom see up to +9% of conversion.

3. An adapted scenario

“Lifestyle” images (products in real context) allow visitors to Project yourself emotionally.

Examples:

A garden chair in a small urban balcony or a large bucolic garden.
A handbag worn in a real situation.
A table set in a family atmosphere.

🎯 This can increase the rate of addition to the cart up to +30%, especially in the home, fashion or cosmetics sectors.

4. Interactive visuals: 360°, video, AR

Interactive features are no longer just for big brands. Suggest a 360° view, a short product video, or a AR experience (augmented reality) is now accessible and very efficient.

Measured impact:

360° view: up to +22% Of conversion
Product video: +80% purchase intention found on some sheets (source Wyzowl).
AR (e.g.: “see this piece of furniture in my living room”): doubled conversion (source Think with Google).

5. Visuals optimized for mobile and speed

A visual that takes 3 seconds to load is often a lost conversion. Every additional second of loading can drop the conversion rate by 7% (source: Akamai).

Best practices:

Compress images without losing quality (WebP, lazy load, CDN...).
Adapt the sizes according to the devices.
Provide responsive visuals designed for mobile-first.

*****

In the world of e-commerce, the visual is not a “plus”, it is a performance key. By working with your product visuals rigorously — and by integrating several formats, from 360° simulations to video — you offer your visitors a complete experience that reassures, inspires and encourages them to buy.

→ Download ourThe pack of inspirational templates to enrich your Catalog Ads

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