A well-structured product flow is now an essential performance driver for e-commerce campaigns. On Google Merchant Center as well as on Meta Ads, the quality of the data sent determines the visibility of your products, the relevance of the ads and the return on advertising investment.
This practical guide gives you all the keys to optimize your product flows in an operational, sustainable way and adapted to the requirements of each platform.

Download our free ebook to:

• Understand the technical fundamentals of an efficient product flow
• Identify mandatory and strategic attributes for Google and Meta
• Fix common mistakes that block your campaigns
• Leverage advanced attributes to improve targeting, conversion, and ROAS
• Adapt your flow to channels, commercial highlights and internationally
• Integrate generative AI into your flow management to automate large-scale enrichment
• Compare market tools (Lengow, Channable, Feed Enrich...) to choose the solution adapted to your challenges

This guide is aimed at e-retailers, retailers and marketing managers who want to regain control over their product flows and industrialize their performance on Google and Meta.

‍