Google Asset Studio or Dataïads Smart Creative: which AI solution for creating e-commerce advertising visuals?

Google has officially launched Asset Studio in beta, an evolution that transforms Google Ads from a simple media buying platform into a true creative production hub. Announced during Google Marketing Live in May 2025, Asset Studio is now available in advertising accounts via Tools > Asset Studio.

For advertisers, it's a significant change. Creative quality represents nearly half of advertising performance, but the majority of catalog ads remain generic due to production bottlenecks. Google wants to address this problem. But how does this novelty compare to specialized platforms like Dataïads Smart Creative ? And what should e-commerce retailers remember?

What Asset Studio offers

Key features

Asset Studio integrates several creative capabilities directly into Google Ads:

• AI generation : text to image with SynthID watermark, product placement in lifestyle context, background removal or replacement, image-to-video via Veo.
• Production workflows : bulk editing, automatic resizing, voice-over generation, automated video creation.
• Collaborative tools : centralized library, collaborative work in real time, brand consistency checks.
• Native integration : directly linked to Performance Max campaigns for immediate asset activation.

Strategic intent

Google's goal is clear: to reduce advertisers' dependence on third-party creative tools and maintain workflows within its ecosystem. It's a solid offer for SMES, who often lack creative resources and want to save time on repetitive tasks.

But for big brands, with complex catalogs, strict brand rules and an international presence, a generic tool integrated with Google Ads is not enough. This is where a specialized solution like Dataïads comes in.

Dataïads Smart Creative: a specialized alternative

Dataïads is aimed at e-commerce advertisers with large and complex catalogs. Rather than offering a generic tool, the platform connects directly to enriched product data and uses several selected AI models to optimize each stage.

What is changing

A multi-model AI approach

Dataïads does not rely on a single proprietary AI. The platform selects the best AI model for every task — image editing, video transformation, text enrichment — guaranteeing stable and cutting-edge results.

In contrast, Google Asset Studio is based solely on Gemini, performing well today but potentially less so tomorrow. Why limit yourself to a single model when you can access the best one for each use?

Product intelligence integration

• Automatically enriches product feeds with missing attributes (color, size, material).
• Use multi-modal AI and real-time scraping to ensure creations are always up to date.
• Generates contextual visuals adapted to the audience, campaign, and product.

Cross-platform coverage

• Works not only on Google but also on Meta, Pinterest, and TikTok.
• Adapt assets to each platform while maintaining global brand consistency.

Full-funnel optimization

• Feed Enrich : enriches product feeds for better distribution.
• Smart Landing Pages : personalize the post-click experience to boost conversion.
• Smart Creative : industrializes creative production based on enriched product data.

Performance at scale

• +400% creative variations.
• 8x faster production.
• — 95% reduction in time-to-market.

SMEs vs. large accounts: who should choose what?

• Google Asset Studio : designed for small and medium-sized businesses that need quick solutions directly in Google Ads. It is a question of simplicity and time saving, no depth.
• Dataïads Smart Creative : designed for retailers and international brands with tens of thousands of references. When catalogs are vast, multiple markets and the pressure on high profitability, product intelligence and the synchronization of flows become essential.

Why Smart Creative remains competitive

• E-commerce specialization : where Asset Studio generates visuals, Dataïads integrates intelligence into each asset, guaranteeing contextualized, up-to-date creations that are aligned with brand rules.
• Multi-platform strategy : Dataïads supports the omnichannel reality of modern e-commerce.
• AI diversity vs. AI monopoly : Dataïads chooses the best model for the task. Google remains focused on Gemini, sometimes excellent, sometimes less so. Diversity beats monopoly.
• Post-click optimization : Dataïads extends optimization to the on-site conversion experience with Smart Landing Page, land that Asset Studio does not cover.

Coexistence rather than competition

Brands don't have to choose one or the other. The most appropriate approach is to combine the two:

• utilize Asset Studio to quickly test native assets in Performance Max.
• utilize Dataïads For theproduct intelligence, scale, and cross-platform coverage, in order to optimize the entire advertising funnel.

Conclusion

Google Asset Studio is a welcome advance for SMEs, who find it simple and time-saving. But for the major players in e-commerce, the challenge is not only to produce more assets: it is a question of creating assets smarter, powered by the right product data, optimized across multiple channels, and connected to the post-click experience.

That's exactly where Dataïads Smart Creative makes a difference. Google brings convenience, Dataïads brings depth, intelligence, and scale — essential elements for brands that manage catalogs of thousands of products across multiple platforms.

👉 Want to see how to combine rich product feeds and Smart Creative? Discover Dataïads solutions.

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