Top 10 Best E-commerce Websites in the World in 2025

E-commerce continues to grow steadily across the globe. In 2025, global online retail sales are expected to exceed $7.4 trillion, accounting for nearly 24% of total retail sales (source: ECDB).

In this highly competitive space, a few key players stand out—through their technology, user experience, or delivery performance. In this article, we look at the top 10 best e-commerce websites in the world in 2025, based on visitor numbers, revenue, and what makes their shopping experience unique.

Methodology

Ranking criteria:

• Estimated monthly traffic (desktop + mobile)
  
  
• E-commerce sales volume
  
  
• International presence
  
  
• User experience, logistics, innovation
  
  

Top 10 Best E-commerce Websites in 2025

1. Amazon (United States)

Estimated monthly visitors: 2.9 billion
E-commerce revenue: $1.2 trillion+

What makes it different:
Amazon offers a fully integrated shopping experience—from product discovery to returns. Features like “Buy Now,” personalized recommendations, and scheduled deliveries make it seamless and addictive.

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2. Alibaba Group (Taobao + Tmall) (China)

Monthly visitors: 925 million
E-commerce revenue: $1.4 trillion+

What makes it different:
Taobao and Tmall offer built-in live shopping, directly inside the app. Shoppers can purchase items during livestreams hosted by brands or influencers, with one-click checkout and real-time engagement.

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3. eBay (United States)

Monthly visitors: 669 million
E-commerce revenue: $9.8 billion

What makes it different:
eBay remains the only major platform to support live auctions, allowing users to bid on items. It also excels in secondhand goods and niche markets, supported by a loyal user community.

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4. Shopee (Southeast Asia)

Monthly visitors: 587 million
E-commerce revenue: ~$5 billion

What makes it different:
Shopee blends commerce and entertainment with mini-games, coupon challenges, and daily missions that reward users with discounts. It’s one of the most engaging shopping apps in emerging markets.

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5. Walmart (United States)

Monthly visitors: 514 million
E-commerce revenue: $65 billion

What makes it different:
Walmart offers a frictionless omnichannel experience: buy online, pick up in-store, return anywhere. Its customer portal consolidates orders, subscriptions, and account management in one place.

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6. JD.com (China)

Monthly visitors: 499 million
E-commerce revenue: $100 billion

What makes it different:
JD.com is one of the few e-commerce giants to own and operate its logistics network, including smart warehouses, autonomous vehicles, and drones. Same-day delivery is available in many Chinese cities.

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7. Rakuten (Japan)

Monthly visitors: 492 million
E-commerce revenue: $15.4 billion

What makes it different:
Rakuten relies on its powerful loyalty program—Super Points—which users can earn and spend across the Rakuten ecosystem (e-commerce, travel, mobile, banking). This drives cross-platform engagement.

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8. Mercado Libre (Latin America)

Monthly visitors: 279 million
E-commerce revenue: $10 billion

What makes it different:
Mercado Libre integrates Mercado Pago, a built-in payment service tailored for fragmented banking markets. It supports credit, installments, and peer-to-peer payments across Latin America.

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9. Coupang (South Korea)

Monthly visitors: 197 million
E-commerce revenue: $20 billion

What makes it different:

Coupang offers “Rocket Delivery”—next-morning delivery guaranteed by 7 a.m., even for orders placed at midnight. This ultra-fast delivery service is free for WOW members.

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10. Zalando (Europe)

Monthly visitors: 165 million

E-commerce revenue: $10 billion

What makes it different:
Zalando offers smart size personalization. Shoppers input their body type and preferences to receive AI-based style suggestions, with 3D previews and sizing confidence scores.

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Global E-commerce Trends in 2025

• Mobile-first shopping is now standard in most markets
  
  
• Ultra-fast logistics (same-day or next-morning) are becoming a competitive necessity
  
  
• Loyalty ecosystems increase customer lifetime value
  
  
• Live commerce and shoppable video continue to grow, especially in Asia
  
  
• Tech ownership (payment systems, logistics, AI) boosts agility and margins
  
  

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The top e-commerce websites in the world in 2025 deliver more than just products—they create experiences that are fast, intuitive, and often personalized. Their strength lies in owning the customer journey, from the first click to the last mile.

Whether through smart logistics, engaging apps, or financial services, these platforms set the bar for what online shoppers now expect.

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