Genie 3: Everything you need to know about Google DeepMind's new interactive AI model

Imagine creating a playable 3D world in seconds with a simple text prompt. That is exactly what allows Genie 3, the latest feat of Google DeepMind. This generative AI model doesn't just produce static images or videos: it generates immersive, interactive, dynamic environments — in real time.

If you work in the marketing, the Gaming, theupbringing, the AI research or the universe of XR experiences, Genie 3 is probably the model you need to follow very closely.

What is Genie 3? A world model in real time

Genie 3 is the first consumer world model capable of generating interactive 3D environments in real time from a text. Presented as a cornerstone towardsAGI (Artificial General Intelligence), it is a major evolution of the Genie series, much more powerful than Genie 1 or Genie 2.

Operation:

• Generate a playable 3D scene in 3 seconds ⏱️
• 720P resolution at 24 frames/second
• Seamless interaction for several minutes
• Ability to remember your actions and the state of the world up to 60 seconds back

It is a Living simulation, responsive, scalable — closer to the game engine than to the classic video generator.

Why Genie 3 is a leap forward

Unlike generative AIs like DALL·E, Midjourney, or Sora, Genie 3 does not produce frozen content. It creates navigable worlds, with triggerable events in natural language (prompt world events).

Concrete examples:

• Ask for a “sudden storm on the beach”: the model changes the climate live.
• Introduce a character or animal: the environment reacts immediately.
• Paint a wall: the color stays, even if you leave and then come back.

This visual memory capacity (1 min) allows you to create credible immersive sessions, where every action counts and persists.

Genie 3 in action: demonstration and architecture

🔍 How to get a demo of Genie 3 (currently limited preview)

The model is only available in preview search, to a small group of researchers and creators. You can discover a Genie 3 demo on YouTube or via the links provided by DeepMind — but to try it yourself, you'll have to wait for wider access.

The model is based on an architecture autoregressive video + simulated physics, with learning the dynamics of the world via huge video datasets. This means that he Reason each frame according to the previous ones, which explains its impressive space-time coherence.

Comparison: Genie 2 vs Genie 3

➡️ Genie 3 marks a technological turning point, with a change of scale comparable to that between the first 3D engines and the arrival of the Unreal Engine.

Genie 3 use cases across industries

1. Training of AI agents (Robotics & Agents)

Genie 3 is becoming an on-the-fly simulation tool to train AI agents:

• Creation of “edge-case” scenarios for robots or autonomous cars
• Complex behavior test (e.g. avoiding a deer crossing the road)
• Infinite environments for reinforcement learning

Example: DeepMind tested Genie 3 with its SIMA agent in virtual warehouses generated on demand.

2. Gaming: the end of the predefined world

The video game world is in the crosshairs:

• Generating interactive levels in seconds
• Scalable non-linear narration thanks to live prompts
• Full customization of the universe by the player

�We are already talking about a “YouTube of gaming”, where each game becomes unique, evolving, without predefined assets. A revolution for independent studios as well as for AAA.

3. Immersive education and training

Imagine:

• Exploring Athens in the 4th century by walking through its streets
• Follow the eruption of Vesuvius as if you were there
• Reproducing supply chains in a logistics center

Genie 3 could democratize the experiential learning, in fully customizable environments, for all levels and subjects.

4. Experiential marketing and immersive content

On the media and content creation side:

• 3D video generation for brands
• Simulation of virtual showrooms
• Interactive storytelling with AI characters

A promising field of exploration for e-commerce or luxury brands wishing to offer personalized immersive experiences without a 3D studio.

Current limits to watch

Despite its prowess, Genie 3 remains a prototype.

Key limitations to date:

• Duration of interaction still short (a few minutes)
• No complex multi-agent yet
• Limited geographic accuracy
• Dependency on high compute infrastructure
• Limited text reading (e.g. fuzzy panels)

DeepMind prefers a careful approach with a gradual deployment, to avoid the potential perverse effects of overly powerful models.

The bigger picture: Genie 3, Google and the race to AGI

Genie 3 is much more than a gimmick project. It is a pillar of DeepMind's AGI strategy, with the ambition to create agents capable of learning in virtual worlds before acting in the real world.

With competitors like Sora (OpenAI), Cosmos (Nvidia) or V-JEPA (Meta), Google is banking on a World + agent approach to take advantage.

According to DeepMind, these world models are”fundamental building blocks for general artificial intelligence”.

Why it's a turning point for marketing and advertising

At Dataïads, we closely observe developments such as Genie 3, because they open a new chapter in human-computer interaction:

• Contents come alive : imagine your auto-generated and interactive creative campaigns.
• A/B tests are done in virtual worlds before being deployed.
• Landing experiences become explorable, with dynamic and adaptive scenarios.

These technologies foreshadow the advent of a generative marketing, where each experience is adapted in real time to the context, profile or user intent.

How do I try Genie 3? (or almost)

The model is not yet public, but you can:

• Follow the official DeepMind page
• Watch the YouTube demo by Genie 3

We recommend subscribing to the DeepMind or Google Research newsletters and why not ours to stay informed of upcoming openings.

Conclusion: AI is going into world mode

With Genie 3, AI is no longer content with writing, analyzing, or generating images. She creates realities to explore, modify, and experience.

For marketing, media or e-commerce professionals, this means:

• Of new immersive formats To be tested
• Of tailor-made universe to engage audiences
• An endless field of experimentation between AI, UX and content

Genie 3 is not yet ready for wide commercial exploitation, but the basics are there. And they are solid.

📌 Do you want to stay at the forefront of AI uses in digital marketing? Follow our blog or contact the Dataïads team to discuss upcoming creative and advertising innovations based on generative AI.

‍