Lancôme increases revenue per user by +24% thanks to an optimized post-click experience

When Lancôme rethinks its post-click experience

Google Shopping has become an essential tool for capturing purchase intent. But generating traffic is no longer enough: it's the quality of the post-click experience that makes all the difference.

‍

In this success story, discover how Lancôme optimized its campaigns by tackling an often overlooked link: the landing page.

On the program:
‍
— a course designed for mobile users,
— pages aligned with the brand universe,
— personalized recommendations for each product range.

‍

A collaboration between Lancôme and Dataïads that shows that when it comes to performance, every detail counts.
‍

Download the full case to find out more.

‍