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Case studies
Lancôme increases revenue per user by +24% thanks to an optimized post-click experience
+24%
SPS
+23%
AOV
-54%
Bounce rate
When Lancôme rethinks its post-click experience
Google Shopping has become an essential tool for capturing purchase intent. But generating traffic is no longer enough: it's the quality of the post-click experience that makes all the difference.
In this success story, discover how Lancôme optimized its campaigns by tackling an often overlooked link: the landing page.
On the program:
— a course designed for mobile users,
— pages aligned with the brand universe,
— personalized recommendations for each product range.
A collaboration between Lancôme and Dataïads that shows that when it comes to performance, every detail counts.
Download the full case to find out more.
We realized that our Google Shopping campaigns weren't working. Analyzing the situation with Dataïads, the observation was immediate: we had a bounce rate of 70%, and the rare visitors who arrived on our product pages left immediately. In addition, there were very poor performances on the web performance part. The implementation of Smart Landing Page was completely transparent for our e-commerce team. The web mastering team also had nothing to manage in terms of creating or modifying pages: everything is entirely taken care of by Dataïads. Overall, everything is transparent for us and extremely convenient to implement. With Smart Landing Page, we were able to offer a dedicated page that presented not only the product clicked on, but also all of its variants. As a result, customers more easily find the version that really interests them and are more engaged in their buying journey. Our performance has been there: our bounce rate has increased from 70% to 32%, our web performance has increased by more than 88%, and we are now generating more revenue per user.
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