How AI and business expertise allowed Castorama (Kingfisher) to optimize a product feed of 63,000 products and reduce CPC by 4%

Context

Castorama, a Kingfisher group brand, manages more than 63,000 1-P references. In a highly competitive DIY and garden market, the brand invests heavily in Google Shopping and LIA. Its challenge: to improve the quality of its product feed to gain visibility and profitability, without overburdening its teams.

Challenge

A solid feed but perfect:

• titles that are incomplete or too generic
• missing technical descriptions
• under-exploited attributes like product type and highlights

Solution

Castorama has chosen Feed Enrich by Dataïads to combine AI and business expertise. After an A/B test on the Garden & Outdoor category, the optimization was deployed throughout the catalog. The approach: rewriting titles, enriching descriptions, reconstructing the product type and intelligent segmentation by clusters.

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