Step 01 · The page
Smart Landing Page
Dedicated post-click pages, fast and aligned with the ad's intent — declined and A/B-tested against the PDP. We only switch 100% to the variant that proves its conversion and ROAS lift.
Explore the module Use case · Convert the post-click The click is paid for.
The click is paid for.
Conversion plays out afterward.
You optimize your campaigns, then send the traffic to a generic PDP that loads slowly and drowns the intent. The method: dedicated post-click pages, fast, filled with multimodal content anchored in the catalog — and A/B-tested until the lift is proven.
Modules used
Smart Landing PageSmart Asset
+51.7%ROAS
at Jardiland
at Jardiland
+39%conversion
at Darty
at Darty
−54%bounce
at Lancôme
at Lancôme
The problem
You pay full price for the click, then you burn it.
All of the media spend plays out on what happens after the click. Yet the generic PDP isn't built for that: slow, overloaded, disconnected from the ad that brought the visitor. One extra second of load time is −7% conversions (−20% on mobile). The traffic is bought, the sale is lost.
A bouncing PDP
Heavy page, confusing first view, drowned intent: the visitor doesn't find what they clicked on and leaves. The cost of acquisition is paid for nothing.
Poor, generic content
A packshot on a white background and three lines of specs reassure no one. Without rich, contextualized content, the page removes no barrier to purchase.
No proof of what works
Without a controlled test, you change the page “on instinct” without ever knowing whether it converts better. Post-click optimization stays a hunch.
The method
Two modules, one page built to convert.
Converting the post-click isn't about redoing the PDP. It's about serving, for each intent, a dedicated, fast page — filled with content that removes barriers — then keeping only the variant that proves its lift over the existing one.
Step 02 · The content
Smart Asset
The multimodal GenAI studio that fills the page: lifestyle visuals, videos, text and structured data anchored in the catalog. The content that reassures, contextualizes and drives the purchase.
Explore the moduleMore sales for the same paid traffic
A fast, aligned page, filled with content that converts, proven by the A/B test: conversion rises, ROAS follows, and the lift is measured — not assumed.
The two levers The right page & the right content,
The right page & the right content,
at the moment of the click.
The page serves intent and speed; the content removes barriers to purchase. Both on the same product data, from the click to the cart.
Fast, dedicated, A/B-tested
Instead of the generic PDP, a lightweight page that serves the right content for the right intent — proven by the test.
- Optimized first view, lightweight page: speed acts directly on conversion
- Content and offer aligned with the ad and the clicked query
- Control vs challenger split → switch 100% to the winning page
Content that removes barriers
In-context visuals, videos, contextualized arguments: the material that reassures and triggers the purchase, generated at catalog scale.
- Lifestyle visuals & videos generated from the packshot, per product
- Text and arguments anchored in the feed's real attributes
- Automatically regenerated on every price or variant change
A single source of truth
Page and content share the feed's data: zero price/visual inconsistency between the ad, the page and the cart.
At catalog scale
The same page and content recipe is declined across thousands of products, with no studio or IT.
Measured lift
We read the conversion delta in the A/B measurement and only generalize what wins. Reversible at any time.
The combination in action
From the bouncing PDP to the page that converts.
The full journey: start from the generic PDP that drives paid traffic away, replace it with a post-click page dedicated to the intent, and fill it with multimodal content that removes barriers — all A/B-tested.
The proof
Acting after the click pays off.
Client results observed on post-click traffic, at constant media effort.
+51.7%
ROAS at Jardiland (Smart Landing Page)
+39%
conversion rate at Darty
−54%
bounce rate at Lancôme
Demo · on your catalog
See your post-click converted.
We mock up a Smart Landing Page on one of your best-sellers, filled with content generated by Smart Asset, and frame the A/B test against your PDP. You leave with your conversion potential quantified. No commitment.
Request a demoA/B-tested · Reversible · No IT
Smart Landing Page mockup on a best-seller
Multimodal content generated on your real products
A/B test protocol against your current PDP
Smart Landing Page + Smart Asset, wired to your feed
Take action
Stop burning the traffic you pay for.
Dedicated, fast post-click pages, filled with content that converts, A/B-tested until the lift: more sales for the same media budget, measured and reversible.
No commitment · Measured lift · A/B-tested