Optimizing bids is no longer enough: if your feed is poorly rated, you overpay for mediocre traffic; if your post-click page converts badly, you burn that traffic. The method: an enriched feed that captures more qualified traffic, wired to A/B-tested post-click pages that convert.
ROAS is the revenue generated for every euro spent. Yet on Shopping and Performance Max, two silent leaks weigh down that ratio well before bid management ever comes into play: a mediocre feed upstream, a product page that doesn't convert downstream. You pay full price for traffic that doesn't convert.
Weak titles, missing attributes, flat visuals: Google serves your products less, at a lower CTR and a higher CPC. The cost of acquisition starts off on the wrong foot.
The generic product page loads slowly and drowns the intent. One extra second is −7% conversions (−20% on mobile). The click is paid for, the sale is lost.
Without acting on these two levers, bid optimization only spreads a budget across a leaking funnel. ROAS plateaus, whatever the target ROAS.
Boosting Shopping ROAS isn't yet another bid setting. It's plugging both leaks at once: capturing more qualified traffic at a lower cost, then converting it on a page built for that.
An audit on ~40 criteria, then AI enrichment of the feed: rich titles, complete GMC attributes, clean visuals. A better-rated feed = more qualified impressions, a better CTR and a lower CPC.
Explore the moduleDedicated post-click pages, fast and aligned with Shopping intent — declined and A/B-tested against the PDP. We only keep the variant that proves its ROAS lift.
Explore the moduleBetter-captured, cheaper traffic, converted on a page that converts: ROAS rises on both sides, and the lift is measured, not assumed.
The same enriched product source powers the campaign and the landing page. Upstream, it lowers the cost of the click; downstream, it lifts conversion. The two effects multiply on ROAS.
A clean, complete feed is rated higher by Google: it shows up more often, on the right queries, at a controlled cost.
Instead of the generic PDP, a fast page that serves the right content for the right intent — proven by the A/B test.
The enriched feed powers both the ad and the landing: zero price/visual inconsistency between the click and the page.
Lower CPC × higher conversion: the effect on ROAS is combined, not additive.
We read the ROAS delta in the A/B measurement and only generalize what wins. Reversible at any time.
The full journey: get the feed back up to standard to show up more often and cheaper, win the click amid near-identical offers, then convert it on a dedicated post-click page — instead of a bouncing PDP.
Client results observed on Shopping & Performance Max campaigns, at constant media spend.
We audit your feed, identify the under-rated products and mock up a post-click page on one of your best-sellers. You leave with your ROAS potential quantified, on both sides of the click. No commitment.
Request a demoFree feed audit · A/B-tested · Shopping + PMax
A better-rated feed to capture qualified, cheaper traffic, A/B-tested post-click pages to convert it: Shopping ROAS that rises on both sides, measured and reversible.
No commitment · Measured lift · Shopping + PMax