Discover how Kiabi significantly increased its conversion rate on Google Shopping thanks to Dataïads.
Kiabi, a leader in low-cost fashion, has faced increased competition and economic challenges. With 86% of its Google Shopping traffic coming from mobile but a low conversion rate, Kiabi collaborated with Dataïads to optimize its mobile UX and landing pages. The result: a 35% increase in the conversion rate and a 21% increase in ROAS.
These remarkable results led Kiabi to deploy Dataïads on 100% of its Google Shopping traffic.
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With Dataïads, the objective of increasing the conversion rate is far exceeded compared to the initial ambition. Easy to deploy, the solution provides additional leverage to all the pre-click optimizations that we have put in place. The team is hyper-proactive and is constantly sending relevant recommendations.