Variants without devs
Generate page variants from the feed, autonomously. Variant production stops being the bottleneck of your testing program.
For CRO Managers Test faster,
Test faster,
convert more.
You think in hypotheses, variants and significance. But your test velocity is throttled by IT and a lack of variants. Launch more experiments, produce variants without devs and measure uplift all the way to statistical proof.
+51.7%ROAS proven
in A/B at Jardiland
in A/B at Jardiland
+39%conversion
at Darty
at Darty
16.4×ROI in
controlled A/B
controlled A/B
The reality
Plenty of hypotheses, too few tests.
Your backlog of test ideas overflows, but each experiment depends on a developer, and each variant takes days to produce. The result: few tests, rarely significant, and learnings that get lost.
Test velocity too low
Every variant goes through IT and the queue. You launch a few tests per quarter when it should be per month to learn fast.
Significance out of reach
Too little traffic per variant, tests stopped too early: you conclude on a hunch without ever reaching statistical proof.
Scattered learnings
Without an experimentation framework, what works on one page is neither measured cleanly nor capitalized across the catalog.
Your day
A full backlog, a throttled velocity.
You have ten priority hypotheses and a tight test protocol. What's missing is the ability to produce variants fast enough and route them cleanly — without mobilizing a dev for each idea.
With Dataïads
You produce variants from the feed, dev-free, you A/B test them against the PDP and you only roll out 100% to the one that proves its uplift. More tests, faster, with measured uplift — not assumed.
- 09:00 · Prioritization
You rank your hypotheses by expected impact. The backlog overflows, execution capacity doesn't.
- 11:00 · Producing variants
Each variant needs a dev ticket. The test will ship "later".
- 14:00 · Reading a test
Insufficient volume, the gap isn't significant. Verdict: inconclusive.
- 17:00 · Capitalizing
A winning variant on one page. Impossible to easily roll it out across the catalog.
The modules at work
Produce the variants, prove the uplift.
The product bricks that concern you: what you need to generate variants without devs and test them cleanly against the PDP.
The variants Smart Landing Page
Generate page variants from the feed and A/B test them against the PDP — 100% rollout to the winner, reversible at any time.
Explore the module
The material to test Smart Asset
Visuals, videos and arguments per product: the material to roll out and test to move the conversion rate, no studio.
Explore the module What you gain
More tests, cleaner proof.
Each benefit answers a pain: velocity, variant production, measurement and capitalization.
Multiplied test velocity
Launch more experiments per month without mobilizing IT. More iterations means more learnings — and faster.
Uplift measured cleanly
Control vs challenger split, uplift reading, 100% rollout only to the winning variant. Reversible at any time, no betting.
Capitalized learnings
The winning recipe rolls out across the catalog, from the same data. What you learn on one page works everywhere.
The proof
Uplift, measured and proven.
Client results from controlled tests, at constant media spend.
+51.7%
ROAS at Jardiland (Smart Landing Page)
+39%
conversion rate at Darty
16.4×
ROI of an enriched feed in controlled A/B
Their results
Gains proven by testing.
Uplifts measured in A/B across our clients, not hunches.
Where it sits in your stack
The testing engine of your post-click.
Smart Landing Page produces and routes the variants; Smart Asset supplies the material to test — all from your feed.
Smart Landing PageVariants generated and A/B tested against the PDP
Smart AssetVisuals, videos and arguments to test, per product
Your A/B measurementControl / challenger split, uplift reading
Your product feedThe source that rolls variants out at scale
Take action
Stop testing at a trickle.
We mock up a Smart Landing Page on one of your best-sellers and frame the A/B test against your PDP. You leave with a protocol ready to prove uplift.
No commitment · A/B tested · Reversible · No dev