SmartFeeds manages feed attributes and activates them across more than fifty platforms, with real advertising-algorithm expertise. An Arcane (Cosmo5 group) product, also sold standalone. Dataïads does not operate the feed day to day. We enrich text and image, produce catalog creatives, GEO, AEO and agentic.
Dataïads customer feedback highlights the tool's effectiveness for running large international acquisition strategies and crossing advertising, product-feed and site data.
You want solid feed tech, sold standalone and optionally operated with Arcane, to structure attributes and activate your media platforms day to day. The absence of an image / catalog-creative layer is not a blocker for you at this stage.
You manage a large, important or complex catalog (500+ SKUs) and want text-and-image enrichment, catalog creatives, GEO, AEO and agentic, on top of attributes and 50+ platforms. Built for marketing teams, marketing directors and ecommerce digital leaders who own performance.
Already adopted by retailers and brands that treat catalog performance marketing as a primary growth lever. See our case studies. See our clients
You already work with Arcane and are happy with it. Dataïads is compatible with the agency of your choice: keep your partner for media steering, connect Feed Enrich upstream or downstream for multimodal enrichment, creatives and post-click. We regularly work alongside agencies, and impact is measured in A/B tests before any commitment.
| Key feature | SmartFeeds | Dataïads |
|---|---|---|
| Nature of the solution | Partial Arcane / Cosmo5 product, also standalone | Yes product platform with dedicated R&D |
| Product visual enrichment and optimization | No | Yes cutout, native formats per channel |
| Generated Catalog Ads for Meta and social | No | Yes Smart Creative, thousands of creatives from the feed |
| Access to the latest language models | No | Yes state-of-the-art models, continuously updated |
| Conversion-optimized landing pages | No | Yes Smart Landing Page, A/B tested |
| Direct access to the solution, no bundled agency service | No Arcane product, also sold standalone | Yes direct contract, agency-agnostic |
| SmartFeeds | Dataïads |
|---|---|
| Nature of the solution | |
| Partial Arcane / Cosmo5 product, also standalone | Yes product platform with dedicated R&D |
| Product visual enrichment and optimization | |
| No | Yes cutout, native formats per channel |
| Generated Catalog Ads for Meta and social | |
| No | Yes Smart Creative, thousands of creatives from the feed |
| Access to the latest language models | |
| No | Yes state-of-the-art models, continuously updated |
| Conversion-optimized landing pages | |
| No | Yes Smart Landing Page, A/B tested |
| Direct access to the solution, no bundled agency service | |
| No Arcane product, also sold standalone | Yes direct contract, agency-agnostic |
SmartFeeds automates tedious feed tasks, structures attributes and activates more than fifty marketing platforms, with real advertising-algorithm expertise. It is a solid tool on that terrain. An Arcane (Cosmo5 group) product, also sold standalone: the delivery model combines tech and partner support, a useful fact to know, not a critique. Where SmartFeeds focuses on operating and activating the feed, Dataïads is a product platform: dedicated R&D, continuous releases, rigorous semantics and multimodal image, catalog creatives and post-click. Dataïads centralizes and enriches catalog data through multi-source input connectors: scraper, BigQuery, CSV, Google Ads, Meta, Google Merchant Center.
e-commerce packshot editorial packshot · ceramic 
SmartFeeds processes data and activates it on media platforms. The processing covers attributes, rules and feed structure, a real craft, well executed. The product visual stays outside that scope. Dataïads works first on semantics, titles and attributes. And on top of that, our multimodal AI also works the image in the same pass: cutout, cropping to each channel's native formats, AI-generated lifestyle scenes, editorial packshots. Smart Creative then produces thousands of Catalog Ads and Video Ads from your feed, in PNG and MP4, with brand guidelines respected pixel-perfect.
Dataïads · 6/6 
SmartFeeds · 3/6 
Post-click landing pages for Shopping and Meta traffic: the clicked product, a relevant catalog and AI recommendations from the first scroll. No CMS, no IT, A/B tested.
Missing in SmartFeeds
The same SKU in native catalog formats (feed, Stories, carousel), ready for media activation.
Shopping visuals and attributes optimized for the SERP: strong packshot, title, price, free shipping.
On Meta, the experience is full-screen and vertical. The Stories Landing Page keeps that immersion through purchase, generated from your feed, no IT.
Missing in SmartFeeds
A listing page driven by the enriched feed: filters, grid and merchandising to capture category intent.
Missing in SmartFeeds
Full marketplace PDP: gallery, buy box, bullets and cross-sell. Catalog ready to convert off-site.
GEO pages cited by AI. One prompt, one page built for intent: clean URL, structured content, JSON-LD, generated from your product feed, no IT.
Missing in SmartFeedsFrom the feed to the Smart GEO Page, Dataïads activates every media surface. SmartFeeds focuses its scope on attribute activation.
SmartFeeds is an Arcane product, also sold standalone: depending on the contract, setup can be tied to the partner engagement. Dataïads is a directly contracted platform, compatible with the agency of your choice. The enriched catalog we produce belongs to you: titles, attributes, generated visuals, Q&A pairs structured for AEO stay usable on your other channels, your product pages and your marketplace feeds, regardless of who runs your media. One enrichment, several uses, a durable asset rather than an optimization tied to a setup.
SmartFeeds orchestrates the feed and distribution. No catalog creative engine, no post-click activation, no asset studio connected to the feed. Dataïads closes the gap: rigorous semantic enrichment (titles, attributes), and on top multimodal image, synchronized with Feed Enrich. That data powers activations across the customer journey and conversion funnel, from the same catalog.
Multimodal catalog enrichment (text + visuals) in the feed.
Automation of Catalog Ads & Video Ads enriched with feed data.
Shopping Ads landing pages, Stories LP, Smart GEO Page.
Multimodal assets for every ecommerce content need. Multi-model / multimodal studio branched on the feed.
Examples produced by Smart Creative from an enriched feed.
| Criterion | SmartFeeds | Dataïads |
|---|---|---|
| Feed processing and transformation | Yes | Yes advanced transforms combined with AI |
| Feed audit | Yes | Yes Feed Score, audit across 40 data points |
| Segmentation by margin, stock and seasonality | Yes | Yes custom labels, profitability trade-offs |
| Content generation with generative AI | No | Yes titles, descriptions, attributes, algorithm-calibrated |
| Data collection from your own site | No | Yes dataiadsBot: USP, reviews, materials |
| Structuring for AEO and AI agents | No | Yes Q&A pairs, agent-ready output |
| SmartFeeds | Dataïads |
|---|---|
| Feed processing and transformation | |
| Yes | Yes advanced transforms combined with AI |
| Feed audit | |
| Yes | Yes Feed Score, audit across 40 data points |
| Segmentation by margin, stock and seasonality | |
| Yes | Yes custom labels, profitability trade-offs |
| Content generation with generative AI | |
| No | Yes titles, descriptions, attributes, algorithm-calibrated |
| Data collection from your own site | |
| No | Yes dataiadsBot: USP, reviews, materials |
| Structuring for AEO and AI agents | |
| No | Yes Q&A pairs, agent-ready output |
| Criterion | SmartFeeds | Dataïads |
|---|---|---|
| Product visual enrichment and optimization | No | Yes cutout, native formats per channel |
| AI lifestyle scene generation | No | Yes Lifestyle Gen, by tiers |
| Generated Catalog Ads for Meta and social | No | Yes Smart Creative, thousands of creatives from the feed |
| Dynamic video | No | Yes automated MP4/MOV outputs |
| Simultaneous text and visual enrichment | No | Yes native multimodal AI |
| Access to the latest language models | No | Yes state-of-the-art models, continuously updated |
| SmartFeeds | Dataïads |
|---|---|
| Product visual enrichment and optimization | |
| No | Yes cutout, native formats per channel |
| AI lifestyle scene generation | |
| No | Yes Lifestyle Gen, by tiers |
| Generated Catalog Ads for Meta and social | |
| No | Yes Smart Creative, thousands of creatives from the feed |
| Dynamic video | |
| No | Yes automated MP4/MOV outputs |
| Simultaneous text and visual enrichment | |
| No | Yes native multimodal AI |
| Access to the latest language models | |
| No | Yes state-of-the-art models, continuously updated |
| Criterion | SmartFeeds | Dataïads |
|---|---|---|
| Paid media search & social specialization | Specialist Google and Meta ads activation, Arcane product also standalone | Specialist paid media search & social specialization: Google, Meta, TikTok, Pinterest, Snapchat |
| Google Ads and Meta sync | Yes | Yes direct API injection, real-time critical attributes |
| Advertising algorithm expertise | Yes | Yes Google GenAI certification, dedicated Media Scientists |
| Creatives adapted per platform | No | Yes automatic multi-format, static and video |
| Large SKU volume handled | Large scale | Yes up to 1,000,000 SKUs in production |
| SmartFeeds | Dataïads |
|---|---|
| Paid media search & social specialization | |
| Specialist Google and Meta ads activation, Arcane product also standalone | Specialist paid media search & social specialization: Google, Meta, TikTok, Pinterest, Snapchat |
| Google Ads and Meta sync | |
| Yes | Yes direct API injection, real-time critical attributes |
| Advertising algorithm expertise | |
| Yes | Yes Google GenAI certification, dedicated Media Scientists |
| Creatives adapted per platform | |
| No | Yes automatic multi-format, static and video |
| Large SKU volume handled | |
| Large scale | Yes up to 1,000,000 SKUs in production |
| Criterion | SmartFeeds | Dataïads |
|---|---|---|
| Conversion-optimized landing pages | No | Yes Smart Landing Page, A/B tested |
| Immersive Meta and Stories experiences | No | Yes Stories Landing Page |
| Intent pages cited by AI | No | Yes Smart GEO Page |
| Peak-period pages (sales, BFCM) | No | Yes on-demand high-fidelity production |
| SmartFeeds | Dataïads |
|---|---|
| Conversion-optimized landing pages | |
| No | Yes Smart Landing Page, A/B tested |
| Immersive Meta and Stories experiences | |
| No | Yes Stories Landing Page |
| Intent pages cited by AI | |
| No | Yes Smart GEO Page |
| Peak-period pages (sales, BFCM) | |
| No | Yes on-demand high-fidelity production |
| Criterion | SmartFeeds | Dataïads |
|---|---|---|
| Performance reporting | Yes | Yes uplift-oriented reporting |
| Incrementality measurement via controlled A/B clusters | No | Yes native 50/50 protocol |
| Published client results with quantified uplift | No | Yes Feu Vert +32% ROAS, ROI x25.3 |
| Google GenAI for Marketing certification | No | Yes world first |
| Compliance with the EU AI Act | compliant (Art. 50 transparency) |
| SmartFeeds | Dataïads |
|---|---|
| Performance reporting | |
| Yes | Yes uplift-oriented reporting |
| Incrementality measurement via controlled A/B clusters | |
| No | Yes native 50/50 protocol |
| Published client results with quantified uplift | |
| No | Yes Feu Vert +32% ROAS, ROI x25.3 |
| Google GenAI for Marketing certification | |
| No | Yes world first |
| Compliance with the EU AI Act | |
| compliant (Art. 50 transparency) | |
| Criterion | SmartFeeds | Dataïads |
|---|---|---|
| Day-to-day expert support | Yes | Yes dedicated Media Scientist, or your agency, or self-service |
| Direct access to the solution, no bundled agency service | No Arcane product, also sold standalone | Yes direct contract, agency-agnostic |
| Continuity if you change agency | No | Yes platform and enriched catalog stay yours |
| Independent product roadmap | No roadmap tied to the Arcane / Cosmo5 model | Yes dedicated R&D, continuous releases |
| Enriched catalog reusable beyond media | No | Yes durable asset, usable everywhere |
| Nationality | 🇫🇷 France | 🇫🇷 France |
| International presence | No | Yes offices in FR · ES, live in 20 countries |
| SmartFeeds | Dataïads |
|---|---|
| Day-to-day expert support | |
| Yes | Yes dedicated Media Scientist, or your agency, or self-service |
| Direct access to the solution, no bundled agency service | |
| No Arcane product, also sold standalone | Yes direct contract, agency-agnostic |
| Continuity if you change agency | |
| No | Yes platform and enriched catalog stay yours |
| Independent product roadmap | |
| No roadmap tied to the Arcane / Cosmo5 model | Yes dedicated R&D, continuous releases |
| Enriched catalog reusable beyond media | |
| No | Yes durable asset, usable everywhere |
| Nationality | |
| 🇫🇷 France | 🇫🇷 France |
| International presence | |
| No | Yes offices in FR · ES, live in 20 countries |
Dataïads 30 Yes · SmartFeeds 7 Yes
SmartFeeds runs attributes, rules and activation across 50+ platforms, also sold standalone, while remaining an Arcane (Cosmo5 group) product. Dataïads does not operate the feed day to day. We enrich text and image, produce catalog creatives, post-click, GEO, AEO and agentic. The table score reflects that scope, not a review rating.
Dataïads is compliant with the European AI Act. Read our guide to Article 50
Both process product data and activate it on media platforms. Both automate tedious feed-management tasks, offer an audit methodology and segment the catalog by margin, stock or seasonality to steer bidding. Both claim deep knowledge of major ad platforms. SmartFeeds stays sized to operate and activate the feed day to day. Dataïads pushes rigorous semantics, multimodal image, catalog creatives and post-click, with a direct product-platform contract.
SmartFeeds is also sold standalone, while remaining an Arcane product. Useful and well executed for automating and activating the feed. Dataïads starts from another axis: the same enriched catalog should power Google, Meta, TikTok, Pinterest and Snapchat, then post-click and GEO, without multiplying tools. You see it in multimodal capability (semantics plus image) and in the speed of integrating new agentic commerce standards. To understand why your feed now decides your visibility in AI, read our analysis on ChatGPT and Merchant Center.
SmartFeeds processes, structures and activates what your feed already contains, a solid craft. Feed Enrich also creates what it does not contain: our scraper extracts from your product pages the selling points, reviews, materials and usage benefits that never made it into the feed, and multimodal AI turns them into titles, attributes, Q&A pairs and enriched visuals. For the full picture, see the Feed Enrich page · reference article .
Structuring and activating a feed, and producing a catalog ad, are two different jobs. SmartFeeds does the first seriously, across more than fifty platforms. Smart Creative does the second: multi-format Catalog Ads and Video Ads from the feed, with AI-generated lifestyle scenes and brand guidelines respected pixel-perfect. Meta and Google reward asset variety; that variety is built from the feed.
SmartFeeds' scope ends at feed activation, consistent with its axis. Smart Landing Page, Stories Landing Page and Smart GEO Page extend the enriched catalog through conversion and citability in AI assistants, without touching your CMS or SEO. The enriched catalog remains a reusable asset, regardless of which partner runs your media.
Feu Vert España +32% ROAS −15% CPCROI x25.3 GenAI rolled out on a technical auto-parts catalog, and Google Shopping takes off.
Read the case study → Galeries Lafayette +15% clicks +10% impressions−5% CPC 300,000 references enriched with AI. A double-award project, including Gold at the Nuit du Commerce Connecté.
Read the case study → Castorama −4% CPC +10% CTR63,000 products optimized AI plus domain expertise, at the scale of a full DIY catalog.
Read the case study →
Vertbaudet −3% CPC +3% CTRmedia budget unchanged Align the catalog with real user queries, without spending an extra euro.
Read the case study →Dataïads vs SmartFeedsCurrent page
Dataïads vs ChannableCatalog performance alternative vs marketplace distribution
Dataïads vs LengowMedia performance vs digital shelf / marketplaces
Dataïads vs FeedonomicsAI activation & creatives vs full-managed syndication
Dataïads vs ShoppingfeedMarketplace syndication (+1000 channels) vs AI enrichment and conversion
Dataïads vs GoDataFeedUS feed automation (200+ channels) vs European full-funnel activation
Dataïads vs FeedMaxEnrichment + post-click vs Shopping optimization
Dataïads vs BidnamicProduct data & creatives vs Shopping bidding
Dataïads vs FeedcastCatalog performance vs feed + campaigns + CSS agent
Dataïads vs Rithumex ChannelAdvisor · Marketplace syndication vs Google & Meta performance
Dataïads vs MiraklMarketplace OS vs Google / Meta performance
Dataïads vs DataFeedWatchFeed rules vs multimodal GenAI and post-click
Dataïads vs OptiversalFeed, visuals and paid vs GEO/AEO pages and catalog rewrite
Dataïads vs HunchCatalog Ads from the feed, next to Hunch create+buy
Dataïads vs ProductsupPerformance activation vs enterprise PIM / syndication
Dataïads vs VerboliaFeed, paid and GEO vs on-site SEO pagesDataïads is a catalog-performance alternative to SmartFeeds when the job is Google Shopping, not marketplace listing or media buying. SmartFeeds is strong at its original job: keep it if you still need that. Dataïads enriches the feed (titles, attributes, visuals), publishes via the Merchant API and Meta API, and measures impact with 50/50 catalog A/B tests.
No. Dataïads plugs in as a supplemental feed / catalog-ads layer. Keep SmartFeeds if you still need its core job (marketplaces, PIM, media buying). Replace or skip it only when your media is Google and Meta and you no longer need that extra tool on that scope.
A different scope. SmartFeeds structures attributes and activates the feed on media platforms. Dataïads adds multimodal text-and-image enrichment in the same pass, catalog creatives (static and video) generated from the feed, and post-click: landing pages and intent pages AI assistants can cite. Our scraper also creates new data missing from the feed, extracted from your site.
Yes, and it is common. The contract is direct between you and Dataïads; your agency keeps media buying. We regularly work alongside agencies, which can also operate the platform if you want.
The platform is contracted directly, and the enriched catalog belongs to you: titles, attributes, generated visuals and AEO structuring stay usable on all your channels, regardless of your media partner.
Yes. Cutout, native channel crops, lifestyle scenes, editorialized packshots, and Catalog Ads and Video Ads generated from the feed.
With a 50/50 A/B cluster protocol on the catalog, compared on your real KPIs. That protocol produced Feu Vert's +32% ROAS and Galeries Lafayette's +15% clicks.
30 days standard, 15 days fast-track, as a supplemental feed with no IT dependency.
An enriched, structured feed helps you be understood and recommended by AI agents, and the Smart GEO Page generates the intent pages those assistants cite. Dataïads holds the Google GenAI for Marketing certification and publishes the Agentic Commerce Index.
Customer reviews
4,7/5 · 100% verified authenticated reviews
Directrice Acquisition · Fnac Darty
“Collaborer avec Dataïads fait partie de mes vrais succès en acquisition digitale sur ces dix dernières années. Optimiser le trafic payant en améliorant les taux de rebond et de conversion, sans perturber notre stack ni notre UX.”
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