Meta Catalog Ads: how Faguo made price and promotion readable before the sales period
On Meta, a DPA shows the product. The price, and even more so the current promotion, often remains unreadable while scrolling. During a sales period, this is precisely the information the ad must convey in one second.
In this case study, discover how Faguo conducted an A/B test on its Catalog Ads with Smart Creative: same catalog, two different presentations. The algorithm allocated 66% of the budget to the variant that displays the price and promotion.
The challenge: displaying the offer without fragmenting Meta’s learning
A significant portion of Faguo’s acquisition comes through Catalog Ads connected to the product catalog. The references and visuals were already there. What was missing was the readability of the offer in the ad format.
The equation, classic in fashion:
- keep a single catalog, to avoid breaking campaign history or Meta’s learning;
- make the price and sale price visible from the first impression, before the sales period;
- adapt Meta formats (1:1, 4:5, 16:9) from the existing studio model;
- handle product shots and lifestyle visuals without multiplying templates;
- handle the promotional peak without recreating thousands of visuals by hand.
What you will discover in this case study
✅ The A/B test conducted before the sales period: classic catalog versus “big title” template (price + promotion)
✅ How three Meta formats (Square, Portrait, Story) are connected to a single catalog
✅ The automatic reading of the price and sale price in the feed, and the switch to the Sales template as soon as a discounted price is detected
✅ The rule that distinguishes product shots and lifestyle, and adapts the text on the same template
✅ The results: +86% impressions, +7% CTR, −5% CPC, +6.4% ROI, and 66% of the budget on the winning variant
Why offer readability impacts distribution
This case is about presentation and media. What the algorithm chooses to push depends on what the visual makes obvious. For a fashion brand where peak periods (sales, archives, price operations) weigh in the mix, this means:
- make the price and promotion readable from the first impression, including during sales;
- enter the peak period with Catalog Ads already in the learning phase;
- automatically prioritize discounted visuals, without duplicating the catalog;
- keep creative aligned with the studio guidelines, from product shot to lifestyle visual.
The same topic appears with other retailers with large catalogs: discover how La Redoute industrialized its Meta Catalog Ads with Smart Creative, or how Faguo reduced its bounce rate by 17% on the post-click experience.