With over 100,000 products distributed on Google Shopping, Norauto Spain had a powerful acquisition lever. But the traffic generated by its Shopping campaigns was landing on standard product pages, poorly suited to shoppers still in exploration mode. The result: a high bounce rate and a diluted return on investment.
Discover in this success story how the brand rethought its post-click experience with Dataïads Smart Landing Pages and the results measured under real conditions.
What you’ll discover in this case study
- The context: why Norauto’s Google Shopping traffic was underperforming despite strong purchase intent
- The diagnosis: the limits of standard product pages (PDPs) for a shopper who compares and hesitates
- The post-click strategy: the co-creation of Smart Landing Pages dedicated to Shopping traffic
- The technical approach: AI-driven dynamic recommendations, filters accessible right from arrival, mobile-first design
- The measurement setup: rigorous A/B testing to isolate the real business impact
- The measured results: bounce rate, conversion, revenue per user and add-to-cart
Results measured through A/B testing
By pitting Smart Landing Pages against standard product pages, Norauto Spain observed a clear improvement across its key metrics:
- -50% bounce rate on Google Shopping traffic
- +18% conversion rate
- +11% revenue per user (RPU)
- +40% add-to-cart
Based on this proof of concept, the solution was rolled out across all traffic in the category, on both mobile and desktop.
Why the post-click experience has become strategic
Today, Google Shopping and Performance Max campaigns are largely driven by AI. The challenge is no longer just to buy qualified traffic, but to know what to do with it after the click. That’s exactly where the profitability of your media campaigns is decided — in a post-click experience capable of turning every visit into a conversion opportunity.
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