01 · Orchestration
Sources and flows
Product feeds, ads data and external sources are connected once, then orchestrated as a pipeline: nodes, dependencies, runs.
Foundation module · Always on
The data layer underneath every activation.
Dataflow orchestrates your sources, flows and transformations. Every step is versioned, transparent and under your control.
Feeds
Feed EnrichSmart CreativeSmart Landing PagesSmart Assets
Always onunderneath every
activation
activation
Versionedevery transformation
kept
kept
Controlledyou see and approve
every step
every step
The problem
A transformation nobody can re-read.
Between the source feed and publication, data goes through rules, scripts and tools. When a title changes or a price jumps, nobody can say where, when or why.
Invisible steps
Mapping rules, AI enrichments, filters: each acts without the whole being readable.
No memory
Without history, you cannot compare before and after, or roll back.
Partial control
Fixing an error at the source first means finding where it was born.
What Dataflow does
Orchestrate, version, control.
Dataflow is the layer that connects your sources to your activations. It runs all the time, whether you go through Aïda or the interface.
02 · History
Every change kept
Every run and every transformation is versioned: you compare two versions of the catalog and roll back if needed.
03 · Transparency
Control over transformations
You see what changed, where and why. AI generations go through a review step before publishing.
Reliable data before every publication
Feed Enrich, Smart Creative and Smart Landing Pages consume the same orchestrated data. Smart Assets plugs in when generation is needed.
Inside the platform
Always on, sometimes generative.
Dataflow runs underneath every activation. When a step calls for GenAI, Smart Assets takes over inside the same pipeline.
The base of every activation
An enriched feed, a creative or a page: everything starts with a Dataflow pipeline.
- Sources connected once, reused everywhere
- Runs scheduled or triggered by a change
- Full run history
GenAI when you need it
Per-product text, images and videos are generated in the pipeline, then reviewed before publishing.
- Multimodal generation per product
- Human review before publishing
- Served to the three activations
In short
Trust in your data, step by step.
Dataflow makes data work readable for the media team and the data team alike.
Always on
underneath every activation
Versioned
every run and every transformation
Transparent
what changes is visible and controllable
See Dataflow on your catalog
A demo on your feeds
We load an extract of your feed into Dataflow and show you the pipeline, the history and the control over transformations.
Request a demoPersonalized demo, no commitment
Your sources, your catalog
A pipeline readable end to end
The history of every transformation
Ready?
Take back control of your product data.
Dataflow comes with every activation. Let's talk about your sources.
Personalized demo, no commitment