Be among the first on ChatGPT Ads (OpenAI Ads) in Europe with an impeccable product feed. Activate your native Dataïads connector now.
Dataïads and Steerfox

Dataïads and Steerfox: which tool for large catalogs?

Steerfox does the same work on the feed and the ads, and adds a CSS, media buying and account management. For a smaller account, that offer fits. On paper the two sit close. Dataïads specializes in detailed, high-quality technology, built for multi-country catalogs, large retailers and high SKU volumes.

Google-certified Generative AI for Marketing 2026 EU AI Act compliant
Request the audit Read the comparison

Dataïads and Steerfox, in brief

Key feature Steerfox Dataïads
SEA, social and retail-media campaign management Yes consultant and agents, SEA, SMA, retail media, GEA No the account stays with Steerfox, or with you
Google-approved CSS Yes included in the acquisition offer, also available on its own No the CSS stays with Steerfox
AI-generated titles, descriptions and attributes Yes Feed Intelligence. Approval before publish. Prioritized by sales potential Yes Feed Enrich, multimodal AI, prompts by category
Collection from the merchant site (arguments missing from the feed) No catalog, feed and ad performance Yes dataiadsBot: arguments, reviews, materials
Catalog Ads (brand, price, promo, multi-format) No lifestyle scenes from the packshot Yes Smart Creative: title, price, promo overlays, native ratios
Post-click landing No the site listing receives the click Yes Smart Landing Page
Campaigns on generative engines (GEA, ChatGPT Ads) Yes AI Overviews, AI Mode, ChatGPT Ads. Feed prepared, campaigns managed Partial feed and pages ready for OpenAI Ads
Intent pages cited by assistants No the feed is structured for generative engines Yes Smart GEO Page
Steerfox Dataïads
SEA, social and retail-media campaign management
Yes consultant and agents, SEA, SMA, retail media, GEA No the account stays with Steerfox, or with you
Google-approved CSS
Yes included in the acquisition offer, also available on its own No the CSS stays with Steerfox
AI-generated titles, descriptions and attributes
Yes Feed Intelligence. Approval before publish. Prioritized by sales potential Yes Feed Enrich, multimodal AI, prompts by category
Collection from the merchant site (arguments missing from the feed)
No catalog, feed and ad performance Yes dataiadsBot: arguments, reviews, materials
Catalog Ads (brand, price, promo, multi-format)
No lifestyle scenes from the packshot Yes Smart Creative: title, price, promo overlays, native ratios
Post-click landing
No the site listing receives the click Yes Smart Landing Page
Campaigns on generative engines (GEA, ChatGPT Ads)
Yes AI Overviews, AI Mode, ChatGPT Ads. Feed prepared, campaigns managed Partial feed and pages ready for OpenAI Ads
Intent pages cited by assistants
No the feed is structured for generative engines Yes Smart GEO Page
Galeries LafayetteFnacDartyCastoramaKiabiLancômeSalomonLa RedouteGaleries LafayetteFnacDartyCastoramaKiabiLancômeSalomonLa Redoute

What Dataïads adds

01

Several sources, one text per channel

Feed Intelligence already completes titles, descriptions and attributes from the feed and from ad performance. You approve them before they go live. Steerfox also ranks SKUs by sales potential. We cross other sources. dataiadsBot, our scraper, reads the site: selling points, reviews, materials and benefits missing from the supplier feed. We join that with ad reports and the analytics you connect, BigQuery, Google Ads, Meta, OpenAI Ads and Google Merchant Center. Multimodal AI writes the text and the visual in the same pass, differently for Shopping, for Meta and for an assistant. When the listing says "Face serum 30 ml" and the site spells out vitamin C, sensitive skin and 12%, the published text and visual carry that detail, adapted to the channel.

02

The page that receives the click

Steerfox brings the traffic: Google, Bing, Meta, Pinterest, TikTok, Amazon, Mirakl and ChatGPT Ads. The shopper then lands on the site listing. We extend the same SKU with Catalog Ads, title, price and promo in the visual, a Smart Landing Page, a Stories Landing Page and a Smart GEO Page. Your CMS stays as it is.

The same catalog, on every channel

Smart Landing Page
Smart Landing Page

Post-click landing pages for Shopping and Meta traffic: the clicked product, a relevant catalog and AI recommendations from the first scroll. Your CMS stays in place. The pages are A/B tested.

Published by Dataïads

From the feed to the Smart GEO Page, Dataïads publishes the page. Steerfox runs the campaigns that send the traffic, and enriches the feed first.

From the feed to Catalog Ads

Steerfox enriches the feed and generates lifestyle scenes from the packshot. Dataïads produces the Catalog Ads, with title, price and promo in the visual, plus catalog video and landings. The same catalog feeds Feed Enrich, Smart Creative, Smart Landing Page, Stories and Smart GEO Page.

Hub

Feed Enrich

Multimodal catalog enrichment (text + visuals) in the feed.

  • 01

    Smart Creative

    Automation of Catalog Ads & Video Ads enriched with feed data.

  • 02

    Full-funnel activation

    Shopping Ads landing pages, Stories LP, Smart GEO Page.

  • 03

    Smart Asset

    Multimodal assets for every ecommerce content need. Multi-model / multimodal studio branched on the feed.

Examples produced by Smart Creative from an enriched feed.

Catalog Ad 1:1 · Yves Rocher Base Éclat
Catalog Ads Meta (Facebook) 1:1
Catalog Ad 1:1 · Yves Rocher Teint Radiance
Catalog Ads Meta (Facebook) 1:1
Catalog Ad 1:1 · Yves Rocher Pure Algue
Catalog Ads Meta (Facebook) 1:1
Catalog Ads · Yves Rocher Pure Algue
Catalog Ads Meta (Facebook) 16:9
Catalog Ad 4:5 · Smart Creative
Catalog Ads YouTube 4:5
Video Ad 1:1 · Clarins Extra-Firming
Video Ads Snapchat 1:1
Video Ad 9:16 Reels B
Video Ads Meta (Facebook) 9:16
Catalog Ad 4:5 · Monoprix
Catalog Ads Instagram 4:5

See Feed Enrich → See Smart Creative →

Dataïads and Steerfox, criterion by criterion

Acquisition management

Criterion Steerfox Dataïads
SEA, social and retail-media campaign management Yes consultant and agents, SEA, SMA, retail media, GEA No the account stays with Steerfox, or with you
Account-analysis agent and briefings Yes Foxy AI: dashboards, briefings, natural-language questions, account audits No out of scope
Product scoring and segmentation for activation Yes Ads Intelligence: sales potential, catalog segmentation Partial margin and stock custom labels in the feed
Google-approved CSS Yes included in the acquisition offer, also available on its own No the CSS stays with Steerfox
Paid acquisition channels Specialist Google, Bing, Meta, Pinterest, TikTok, Amazon Ads, Mirakl Ads, ChatGPT Ads Specialist catalog activation: Google, Meta, OpenAI Ads, TikTok, Pinterest, Snapchat
Margin, stock, sales and CRM in media decisions Yes Pilotage pack. Exact margins or anonymous bands Partial margin and stock custom labels in the feed
Steerfox Dataïads
SEA, social and retail-media campaign management
Yes consultant and agents, SEA, SMA, retail media, GEA No the account stays with Steerfox, or with you
Account-analysis agent and briefings
Yes Foxy AI: dashboards, briefings, natural-language questions, account audits No out of scope
Product scoring and segmentation for activation
Yes Ads Intelligence: sales potential, catalog segmentation Partial margin and stock custom labels in the feed
Google-approved CSS
Yes included in the acquisition offer, also available on its own No the CSS stays with Steerfox
Paid acquisition channels
Specialist Google, Bing, Meta, Pinterest, TikTok, Amazon Ads, Mirakl Ads, ChatGPT Ads Specialist catalog activation: Google, Meta, OpenAI Ads, TikTok, Pinterest, Snapchat
Margin, stock, sales and CRM in media decisions
Yes Pilotage pack. Exact margins or anonymous bands Partial margin and stock custom labels in the feed

Feed enrichment

Criterion Steerfox Dataïads
AI-generated titles, descriptions and attributes Yes Feed Intelligence. Approval before publish. Prioritized by sales potential Yes Feed Enrich, multimodal AI, prompts by category
Collection from the merchant site (arguments missing from the feed) No catalog, feed and ad performance Yes dataiadsBot: arguments, reviews, materials
Feed-quality audit and Merchant Center disapprovals Partial missing attributes flagged, account audits in Foxy Yes Feed Score, 40 data points
Catalog translation Yes 5 languages, included in the Enrichment pack Yes all languages via multimodal AI
Activation of approved enrichments Yes PrestaShop, Google Merchant Center, Microsoft Ads, ChatGPT, connected channels Yes supplemental feed, Merchant API, Meta API
Steerfox Dataïads
AI-generated titles, descriptions and attributes
Yes Feed Intelligence. Approval before publish. Prioritized by sales potential Yes Feed Enrich, multimodal AI, prompts by category
Collection from the merchant site (arguments missing from the feed)
No catalog, feed and ad performance Yes dataiadsBot: arguments, reviews, materials
Feed-quality audit and Merchant Center disapprovals
Partial missing attributes flagged, account audits in Foxy Yes Feed Score, 40 data points
Catalog translation
Yes 5 languages, included in the Enrichment pack Yes all languages via multimodal AI
Activation of approved enrichments
Yes PrestaShop, Google Merchant Center, Microsoft Ads, ChatGPT, connected channels Yes supplemental feed, Merchant API, Meta API

Visuals and Catalog Ads

Criterion Steerfox Dataïads
AI visuals from the packshot Yes lifestyle scenes, flat lays, dimension visuals. Human final selection Yes Lifestyle Gen, cutout, per-channel formats
Catalog Ads (brand, price, promo, multi-format) No lifestyle scenes from the packshot Yes Smart Creative: title, price, promo overlays, native ratios
Catalog video No current product pages describe stills Yes MP4/MOV from the feed
Steerfox Dataïads
AI visuals from the packshot
Yes lifestyle scenes, flat lays, dimension visuals. Human final selection Yes Lifestyle Gen, cutout, per-channel formats
Catalog Ads (brand, price, promo, multi-format)
No lifestyle scenes from the packshot Yes Smart Creative: title, price, promo overlays, native ratios
Catalog video
No current product pages describe stills Yes MP4/MOV from the feed

Post-click and generative engines

Criterion Steerfox Dataïads
Campaigns on generative engines (GEA, ChatGPT Ads) Yes AI Overviews, AI Mode, ChatGPT Ads. Feed prepared, campaigns managed Partial feed and pages ready for OpenAI Ads
Post-click landing No the site listing receives the click Yes Smart Landing Page
Full-screen Stories experience No Yes Stories Landing Page
Intent pages cited by assistants No the feed is structured for generative engines Yes Smart GEO Page
Steerfox Dataïads
Campaigns on generative engines (GEA, ChatGPT Ads)
Yes AI Overviews, AI Mode, ChatGPT Ads. Feed prepared, campaigns managed Partial feed and pages ready for OpenAI Ads
Post-click landing
No the site listing receives the click Yes Smart Landing Page
Full-screen Stories experience
No Yes Stories Landing Page
Intent pages cited by assistants
No the feed is structured for generative engines Yes Smart GEO Page

Measurement

Criterion Steerfox Dataïads
Unified campaign reporting Yes Foxy AI, briefings, ROAS questions Partial A/B proof on the catalog
50/50 catalog-cluster incrementality Partial trials and campaign tests Yes half the catalog enriched, half as control
Published quantified client results Yes Cimalp +96% revenue cited on the site. Mon Grossiste Auto CSS case Yes Feu Vert +32% ROAS, Galeries Lafayette +15% clicks
Google GenAI for Marketing certification No Google CSS partner Yes 2026 certification
Compliance with the EU AI Act compliant (Art. 50 transparency)
Steerfox Dataïads
Unified campaign reporting
Yes Foxy AI, briefings, ROAS questions Partial A/B proof on the catalog
50/50 catalog-cluster incrementality
Partial trials and campaign tests Yes half the catalog enriched, half as control
Published quantified client results
Yes Cimalp +96% revenue cited on the site. Mon Grossiste Auto CSS case Yes Feu Vert +32% ROAS, Galeries Lafayette +15% clicks
Google GenAI for Marketing certification
No Google CSS partner Yes 2026 certification
Compliance with the EU AI Act
compliant (Art. 50 transparency)

Model

Criterion Steerfox Dataïads
Support model Yes self-serve (credits), acquisition expert, or outsourced management. No commission on media spend Yes Dataïads teams, your agency, or self-service
Nationality France · Paris, since 2014 France
Presence Yes headquarters in Paris, clients in France and Europe Yes offices in FR · ES, live in 20 countries
Steerfox Dataïads
Support model
Yes self-serve (credits), acquisition expert, or outsourced management. No commission on media spend Yes Dataïads teams, your agency, or self-service
Nationality
France · Paris, since 2014 France
Presence
Yes headquarters in Paris, clients in France and Europe Yes offices in FR · ES, live in 20 countries

Dataïads 16 Yes · Steerfox 14 Yes

Steerfox covers the same work on the feed and the ads, and adds a CSS, media buying and account management, for smaller accounts. Dataïads brings detailed technology for multi-country catalogs, large retailers and high SKU volumes. The table score describes that split, not a review rating.

Content collected and written in October 2026 (first writing date). References are static.

Dataïads is compliant with the European AI Act. Read our guide to Article 50

Where Dataïads and Steerfox meet

Both are French, and both have generated content approved before it goes live. Steerfox covers the same work on the feed and the ads, and adds a CSS, media buying and account management, for smaller accounts. Dataïads pushes the technical detail on multi-country catalogs for large retailers and high SKU volumes.

How to choose between Dataïads and Steerfox

The same work, technology built for volume.

Steerfox covers the same activations on the feed and the ads, and adds a CSS, media buying and account management. Foxy audits the accounts. Feed Intelligence completes the listings, after approval. That breadth fits a smaller account. Since 2021, Dataïads has concentrated the technology on detail. Feed Enrich, Dataïads' product-feed optimization tool, joins the site, the feed, ad reports and the analytics you connect. dataiadsBot, our scraper, reads the site. Multimodal AI writes the text and the visual in the same pass, differently per channel. The setup serves multi-country catalogs at large retailers and high SKU volumes. The detail for generative engines is in the ChatGPT and Merchant Center analysis. ChatGPT and Merchant Center.

One catalog, several channels

Steerfox turns the enrichment on for the channels in its offer. Dataïads feeds Google, Meta, OpenAI Ads, landings and GEO pages from the same feed, on multi-country catalogs. The detail is on the Feed Enrich page. Feed Enrich page · Feed Enrich reference article .

From the packshot to the ad

Feed Intelligence starts from a white-background packshot: a lifestyle scene, a flat lay, a dimension visual. You keep the selection. Smart Creative builds the ad, in 1:1, 4:5 and 9:16, as image and video, with price and promo in the visual.

The page after the click

Steerfox measures clicks, ROAS and campaign conversions. Smart Landing Page, Stories Landing Page and Smart GEO Page publish what follows: the page of the clicked product, or the intent page an assistant can cite.

Which tool for which profile

Choose Steerfox if…

The account is smaller, and you want the feed, the ads, plus a CSS, media buying and account management in one offer. Steerfox covers that scope.

Choose Dataïads if…

You want high-quality, strong, detailed technology, built for multi-country catalogs, large retailers and high SKU volumes. dataiadsBot reads the site, we join ad reports and the analytics you connect, and multimodal AI writes the text and the visual per channel. Shopping Ads, Catalog Ads, the page after the click.

Already adopted by retailers and brands that treat catalog performance marketing as a primary growth lever. Google-certified Generative AI for Marketing 2026 referent: our teams run it managed, your agency runs it, or you go self-service. See our clients

The criterion

A smaller account, with the feed, the ads, a CSS, media buying and account management in one offer, sits with Steerfox. A large retailer, multi-country catalogs and a high SKU volume, sits with Dataïads.

What the enriched feed changed

Feu Vert España +32% ROAS −15% CPCROI x25.3

An auto-parts catalog, enriched. Shopping ROAS rose 32% on the tested scope.

Read the case study → Galeries Lafayette +15% clicks +10% impressions−5% CPC

300,000 references enriched. A double-award project, including Gold at the Nuit du Commerce Connecté.

Read the case study → Castorama −4% CPC +10% CTR63,000 products optimized

63,000 products. Domain expertise and AI on a DIY catalog.

Read the case study → Vertbaudet −3% CPC +3% CTRmedia budget unchanged

The catalog aligned with real queries, at a constant media budget.

Read the case study →

See all case studies →

Go deeper

ChatGPT Merchant Center: why your product feed decides your visibility in AI Analysis: the feed as a lever for visibility in ChatGPT and AI Overviews. Feed Enrich: the complete solution for optimized product feeds How Feed Enrich audits, enriches and activates your catalog. Agentic Commerce Index: measure your catalog visibility in AI Public benchmark of retailer presence in shopping agents.

Other comparisons

Dataïads vs SteerfoxCurrent pageDataïads vs ChannableCatalog performance alternative vs marketplace distributionDataïads vs LengowMedia performance vs digital shelf / marketplacesDataïads vs FeedonomicsAI activation & creatives vs full-managed syndicationDataïads vs ShoppingfeedMarketplace syndication (+1000 channels) vs AI enrichment and conversionDataïads vs GoDataFeedUS feed automation (200+ channels) vs European full-funnel activationDataïads vs FeedMaxLarge multi-country catalogsDataïads vs BidnamicProduct data & creatives vs Shopping biddingDataïads vs ProductsupPerformance activation vs enterprise PIM / syndicationDataïads vs FeedcastCatalog performance vs feed + campaigns + CSS agentDataïads vs Rithumex ChannelAdvisor · Marketplace syndication vs Google & Meta performanceDataïads vs MiraklMarketplace OS vs Google / Meta performanceDataïads vs DataFeedWatchFeed rules vs multimodal GenAI and post-clickDataïads vs OptiversalFeed, visuals and paid vs GEO/AEO pages and catalog rewriteDataïads vs HunchCatalog Ads from the feed, next to Hunch create+buyDataïads vs VerboliaFeed, paid and GEO vs on-site SEO pagesDataïads vs MarpipeWinner testing vs Catalog Ads at feed scale
FAQ

Frequently asked questions

What is a good Steerfox alternative for Google Shopping?

Steerfox covers the feed and the ads, plus a CSS and account management, for smaller accounts. Dataïads builds Shopping Ads for large retailers from detailed, multi-country technology, at high SKU volume: titles, attributes, visuals. The gap is measured in 50/50 A/B tests.

Is Dataïads a Steerfox alternative?

Yes, for multi-country catalogs at large retailers and high SKU volumes: Shopping Ads, Catalog Ads and activations fed by the product feed. Steerfox covers the same work, plus a CSS, media buying and account management, for smaller accounts.

Do Steerfox and Dataïads do the same job?

Steerfox covers the same work on the feed and the ads, and adds a CSS, media buying and account management, for smaller accounts. Dataïads brings detailed technology for multi-country catalogs at large retailers and high SKU volumes: Shopping Ads, Catalog Ads and activations fed by the product feed.

Feed Intelligence already enriches the feed. How is Feed Enrich different?

Feed Intelligence completes titles, descriptions, attributes and visuals from the catalog and from performance data. You approve them before they go live. Steerfox also ranks SKUs by sales potential. Feed Enrich, Dataïads' product-feed optimization tool, crosses the site (dataiadsBot, our scraper), ad reports and the analytics you connect. Multimodal AI writes the text and the visual in the same pass, differently per channel. Impact is measured in 50/50 A/B clusters.

Do you manage campaigns or a CSS?

The CSS, media buying and account management sit in Steerfox's offer, on top of the work on the feed and the ads. Our technology is built for detail: multi-country catalogs, large retailers, high SKU volumes.

What about ChatGPT Ads and AI Overviews?

Steerfox prepares the feed and can run campaigns on those inventories. They call it GEA. Dataïads prepares the material those engines read, and publishes Smart GEO Pages, intent pages an assistant can cite. Campaign management stays with Steerfox.

Do I need to leave Steerfox to use Dataïads?

For a smaller account, Steerfox's offer covers the feed, the ads, a CSS, media buying and account management. For a large retailer, multi-country catalogs and a high SKU count, Dataïads' technology is built for that volume.

How do you measure impact?

Half the catalog is enriched, half stays as control, compared on your KPIs. On the tested scope, with that protocol, Feu Vert published +32% ROAS and Galeries Lafayette +15% clicks.

Customer reviews

What our customers say

4,8/5 · 100% verified authenticated reviews

See all reviews →

Emilie Arnaud

Directrice Acquisition · Fnac Darty

“Collaborer avec Dataïads fait partie de mes vrais succès en acquisition digitale sur ces dix dernières années. Optimiser le trafic payant en améliorant les taux de rebond et de conversion, sans perturber notre stack ni notre UX.”
Boost Conversion Smart Landing Pages Retail
See case study → Verified 26 May 2025

Drag to explore

A feed audit. Feed Score across 40 points.

The upside is quantified, with no commitment. You decide after.