Generative AI and creative production - What marketing leaders and agencies are really doing — study results, case studies, and a creative masterclass

Every marketing team is experimenting with GenAI. But very few have a clear picture of what's actually working, what's stalling, and where the real risks are.

In this 30-minute session, Raphaël Grandemange (CEO, Dataïads) and Yann Tran (Head of Marketing, Dataïads) present the results of a study conducted among 140 senior marketing and creative leaders on how GenAI is being used for content creation — from everyday production assets to the most strategic brand content.

The session also includes a creative masterclass led by Matthieu Gignoux, Digital Creative Strategist with 20+ years of experience at Veepee and Sephora, showing how to produce sophisticated GenAI visuals and videos with structured prompting and creative direction.

What you'll learn in 30 minutes

Where GenAI delivers real value today — and where teams hesitate
Adoption rates, use cases, satisfaction benchmarks, and the gap between operational efficiency and creative ambition.

The Hero / Hub / Hygiene framework applied to AI content
Which content types are ready for 100% AI production, which are in a grey zone, and which concentrate the strongest resistance — with adoption timelines from the study.

Case studies: how decision-makers reacted to 100% AI content
Four real-world examples analyzed by the panel: Coca-Cola (holiday campaign), Qatar Airways (Sky Studio Challenge), Balenciaga (Instagram product video), and Zalando (AI product page videos). Scored on concept strength, execution quality, and brand risk.

What actually drives acceptance of AI-generated content
The conditions decision-makers need before greenlighting AI for high-exposure formats. The answer has less to do with technology than most people expect.

Creative masterclass: from prompt to production-ready asset
How to structure creative concepts before generating, achieve visual consistency at scale, move from image to video, and maintain brand standards throughout the process.

Who is this session for

This webinar is designed for marketing leaders, creative directors, e-commerce managers, content production teams, and agency professionals who are scaling GenAI in their content workflows — or evaluating whether and how to start.

Speakers

Raphaël Grandemange — CEO and Co-founder, Dataïads. Former Managing Director at Starcom/Publicis, former EVP at Jellyfish. Leads Dataïads' vision as an AI-native Product Activation Platform adopted by 70+ brands across 20 markets.

Yann Tran — Head of Marketing, Dataïads. Led the GenAI creative study (140 decision-maker interviews) and oversees content strategy, GEO, and co-marketing partnerships.